← the shelf
Focus Your Efforts to Maximize Results
Success stems from the ability to concentrate on a single, effective strategy rather than spreading efforts too thin. Many individuals and business owners often become overwhelmed or scatter their focus when faced with tasks, like acquiring customers, leading to ineffective practices. Achieving substantial results requires identifying and honing in on a high-impact input, which, once found, should be pursued relentlessly. Countless hardworking individuals fail to see significant outcomes due to misdirected efforts; prioritizing the right activities can shift this dynamic, making it essential to align efforts with strategies that yield tangible results.
Transcript:
Alex Hormozi
Because if I said, hey, go get me 10 customers, somebody, yeah, exactly. You freeze because it's like, well, what do I do? And so then normally people start, they skew, like behavior skew. So it's all over the place. It's scattered, it's shotguns, sprays. And then they eventually figure out one thing that works. And then it's like, once you hit that, then you just jam that button as hard as you possibly can. And I think that I've been disproportionately successful in different domains in my life by ruthlessly focusing on one input. I mean, even when I was a kid, when I played video games, it's like, if you find a spawn point for zombies right before the end of the level, I would just sit there for like eight hours and Just wait for the troll to come up just…
Embrace Anti-Fragility: Grow Stronger Through Adversity
To reduce the impact of negative events, focus on actionable steps that promote resilience. Recognizing that some individuals thrive or even improve when facing challenges illustrates the concept of anti-fragility. Understanding how to effectively manage emotions is crucial; developing the ability to create space between feelings and actions leads to more consistent and positive outcomes, especially in creative endeavors such as content creation.
Transcript:
Alex Hormozi
Can I do to decrease the likelihood something else bad occurs in the meantime? And then boiling everything down to activities or the actions that i have to take and i think about that actually a lot which is how like if you think about from the power perspective of Okay something bad happens how much will affect my behavior well the person who is indestructible would have something terrible happen and then nothing would change and i i love that Get better exactly yeah that's anti-fragility right yeah the um the sword of gryffindor it only drinks in that which makes it stronger uh fucking harry potter reference when expecting
Speaker 2
That um yeah the people don't know how to cope thing especially with bad stuff is um it does explain why you end up with this weird spiral Tiny little avalanche pebble at the top and then This huge sort of over-exaggerated reaction downstream.
Alex Hormozi
Yeah. People don't know how to manage their emotions. I think…
Resilience Through Action Breeds Success
Command over one’s creative output hinges on the ability to push through feelings of fatigue or reluctance. Regularly confronting and working past these emotions strengthens the mental connections associated with perseverance. This repeated action fosters a dissociation between emotions and the execution of necessary tasks, ultimately leading to achievement. Neuroscientific findings suggest that engaging in activities when motivation wanes not only builds resilience but physically alters brain structures, reinforcing one's capacity to act despite discomfort.
Transcript:
Alex Hormozi
If I need to create content and I'm not feeling it, or I'm feeling tired or things like that, the more times I give into that excuse or that feeling, then the more superstitious I become About doing it in the future. Whereas a lot of times if I can just start when I am tired or when something is painful and then still execute about the same as before, I look at game tape or I look at video or look at the content From those sessions, for example, and I see that I remember feeling terrible during the session, but you can't really see anything. And I think the more times you get that loop going, the more you can separate how you feel and what is required. And the more times you do what is required to get what you want, the more times you get what you want.
Speaker 2
I spoke to Huberman last year. I think it's called the anterior mid-singular cortex. It's…
Resilience Grows Through Reframing
True resilience evolves from the ability to act despite negative feelings, shifting from a conscious, effortful approach to an automatic response. The ultimate realization is that emotional considerations become irrelevant, allowing actions to flow effortlessly. This transition reflects a change from type two thinking, which requires willpower, to type one thinking, where behaviors become intrinsic habits. Additionally, framing experiences significantly influences perception; for instance, intense physical sensations during a workout can be pleasurable, while identical sensations in other contexts might elicit panic. Understanding that our perceptions shape our experiences emphasizes the power of reframing in developing resilience.
Transcript:
Alex Hormozi
So I think the ultimate version of the resilience that you're referencing earlier is rather than, you know, in the beginning, you're like, I feel bad. And then you think that that should weigh on the decision of whether you do the thing that you're supposed to do. And then you start realizing that you can do the thing, even though you don't feel good about it and you start hypertrophying it. But I think the ultimate version of the hypertrophy, when the muscle becomes a tendon or it just becomes fused is when you don't even consider how you feel it's just not a thought you just
Speaker 2
Keep you just do it that's that movement from sort of type two to type one thinking you know from it…
Transform Anxiety into Excitement
Reframing challenging situations can lead to better outcomes. Asking 'What would it take for this to be amazing?' can shift perspectives on negative experiences, helping individuals see opportunities for growth and positivity. Furthermore, feeling anxiety often signals a need for more practice rather than a lack of ability. Recognizing anxiety as excitement enables a more positive approach when facing performance situations, such as presentations or meetings. This mindset shift allows for a more empowering experience while promoting preparedness.
Transcript:
Alex Hormozi
So a friend of mine, she's a very, very successful therapist. And she always asks her patients when they come to her and say some terrible thing happened. She said, what would it take for this to be amazing? And so, for example, Lady Come says, we're getting a divorce And she says, so what would it take for this to be amazing? And so it just completely shifts the reality of like, okay, how could this be an amazing thing that could happen to me? And this is relevant for me shifting gears because we just had a big tryout inside of our company for a presentation slot that we have an event. So we had a bunch of the leaders in the company. There was like the fucking Hunger Games. Yeah, we put a cash prize out.
Speaker 2
Fight to the death, pitchforks. We did. No, we put a big cash prize out there.
Alex Hormozi
Oh yeah, I totally did that. I told them, I was like, I'll have no…
Confidence Grows Through Experience
Confidence can be understood both psychologically and numerically, reflecting a direct relationship between experiences and self-assurance. To build confidence, engage in an activity repeatedly, observing gradual improvement in success rates, which enhances predictive ability regarding future outcomes. This reframing of confidence emphasizes actionable steps: do more to achieve more. Additionally, the concept of appreciation for one's current life is critical; discontent with the present may lead to similar dissatisfaction with future aspirations, highlighting the importance of valuing existing experiences.
Transcript:
Speaker 2
I've just realized I've never thought of this before the fact that the word confidence as in how we describe it from a psychological perspective and confidence is in the interval level
Alex Hormozi
That you have numerically are the same fucking word that's so funny operationalizing what how do you become confident do it enough times that you feel like it is unlikely that what you Think should happen won't happen. My model of the world is accurate. I'm confident when I go up to girls. Well, you start going to girls and you start tanking and then one out of 10 times it goes well. And then you do it another 10 times and two out of 10 times goes well. And then four to 10 times and then eight out of 10 times. And all of a sudden you're confident because you have a high degree of predictive power when you say it will…
Success is a Moving Horizon
Success is not a fixed destination; rather, it is a constantly receding horizon. People often take for granted the things they once desired and overlook the importance of fully experiencing them. This tendency to think about the next achievement while engaging in the present can diminish enjoyment. Reflecting on significant moments, such as vacations or important life events, reveals the persistent urge to seek what lies ahead rather than appreciating what has been accomplished. True fulfillment lies in the journey itself, which requires conscious effort to remain present and acknowledge every step taken.
Transcript:
Speaker 2
You know, the fact that we take for granted things that only in recent memory, we would have begged to have had the opportunity to have been able to have. And now we're flippant about them. The new car that you thought about and you researched for 18 months and then you finally got it and you just curbed the tires yesterday and you go, all right, whatever. And you're like, you spent all of this time thinking about the house that you're going to move into, the marriage that you were going to do, the holiday you were going to take. I told you about this last time Morgan Housel steps out onto, after this huge, big buildup with his kids and his wife, steps out onto the balcony of this holiday that he'd taken. And his first thought was, wow, it'd be so good if we could come back here next year. That was like during the process…
Success is a Horizon, Not a Destination
Success should be viewed as an ongoing journey rather than a fixed destination. Each step taken toward success only seems to push the goal further away, highlighting that the pursuit itself is what truly matters. Emphasizing hard work as the primary objective shifts focus from achieving specific outcomes to valuing the growth and character development experienced during the process. By prioritizing effort and dedication, individuals can find fulfillment in their personal evolution rather than fixating on endpoints.
Transcript:
Speaker 2
His first thought was, wow, it'd be so good if we could come back here next year. That was like during the process of experiencing the thing, he was thinking about the next thing. And he caught himself and thought, okay, this means that success isn't a goal, a journey, or a destination. When you get it wrong, it's a horizon. Every single step that you take towards it, it runs one step further away.
Alex Hormozi
So during my year off that I took after, during the year of the sale, when I couldn't, you couldn't, I couldn't really work on the business because you don't want to change anything major When you're going through a sale. But I didn't know if I was going to be owning this business soon. So I basically just had to do nothing because I also had to demonstrate that the team could do it without me. So that's still a sellable asset. So I basically just sat there for a year. That's when a lot of my…
Work Hard for Growth, Not Outcomes
Refocusing on hard work as the primary goal transforms the perspective on achievement. Instead of defining success by specific outcomes or end goals, valuing the effort puts emphasis on personal development. This shift means measuring daily progress by the intensity and commitment to work, allowing for continual growth. As resilience strengthens through hard work, the ability to tackle challenges expands, creating a dynamic of self-improvement that transcends immediate results.
Transcript:
Alex Hormozi
During my year off that I took after, during the year of the sale, when I couldn't, you couldn't, I couldn't really work on the business because you don't want to change anything major When you're going through a sale. But I didn't know if I was going to be owning this business soon. So I basically just had to do nothing because I also had to demonstrate that the team could do it without me. So that's still a sellable asset. So I basically just sat there for a year. That's when a lot of my like thoughts kind of caught up from, you know, when I had started years earlier. And that was when I kind of refined my kind of theory of living for me, which was that hard work is the goal. And so it's not like work hard, so that X, because as soon as you have a, so that, then the X is the thing. But if the goal is to work as hard as you possibly can, then the only real output we have is who we become along the way. And so in reframing that, then it's…
Embrace Hard Work as the Ultimate Goal
Prioritizing hard work as the primary objective leads to personal growth and self-assessment. Instead of aiming for external rewards or achievements, one should focus on the level of effort put forth. The journey itself becomes the measure of success, allowing for consistent evaluation throughout the day. By committing to high levels of exertion, individuals foster resilience and uncover fulfillment in their experiences. The most rewarding days often emerge from giving everything one has, highlighting the importance of striving and effort over passive outcomes.
Transcript:
Alex Hormozi
And that was when I kind of refined my kind of theory of living for me, which was that hard work is the goal. And so it's not like work hard, so that X, because as soon as you have a, so that, then the X is the thing. But if the goal is to work as hard as you possibly can, then the only real output we have is who we become along the way. And so in reframing that, then it's something that I can win or measure myself against every day in real time throughout the day, which is how am I working? Because that is the goal. And then even I say this just for audio, but like everything else takes care of itself, still puts the everything else as the goal. Still, it's just being vaguer. But if you just say like, the only point is working hard, because I know that whatever I'm going to get is stuff that I will become accustomed to. And the, I guess, opposite of…
Balance Inputs and Outcomes for True Fulfillment
Achieving personal satisfaction requires focusing on being present rather than fixating on outcomes, making the process of personal growth essential. However, when it comes to reaching specific goals, aligning inputs closely with desired outcomes is crucial. The ideal scenario is to diligently work toward goals while thoughtfully considering the most effective actions that correlate with intended results. True character is revealed through unseen efforts; it's not about public expectations but rather about maintaining personal standards when unobserved. Ultimately, the work that genuinely matters is the effort executed privately, which showcases authenticity over mere verbal claims.
Transcript:
Alex Hormozi
So with the question, if the outcome that we're trying to have is being present, then the outcome actually is irrelevant because it's about how much you empty the tank. If we're talking about the science of achievement, then the outcome, the outcome does matter, obviously. And so balancing both of those things, which is that if I want to accomplish all my goals, then I need to make sure that my inputs are tied as closely as humanly possible to the outcome. If I want to be satisfied, it doesn't matter at all. And so I think it's marrying those two ideas where the perfect world, in my opinion, would be you work as hard as you possibly can because you thought ahead of time, what is the input that Has the closest correlation…
Align Public Persona with Private Reality
Authenticity stems from aligning one's public persona with private actions. When individuals present a version of themselves publicly, they must strive to live up to that portrayal in their personal lives. This alignment helps create a self-reinforcing cycle of authenticity, reducing feelings of imposter syndrome that arise from discrepancies between thoughts, words, and actions. To achieve authenticity, individuals need to identify the necessary steps to embody their best selves consistently.
Transcript:
Speaker 2
What it comes down to is, I think I told you this story about when I was with Sam last year in LA. So Sam Evans used to make content on the internet. Now he's very much an operator rather than a front facing, which is funny to think about Sam, the creator, as opposed to Sam, the operator. And I asked why he'd stopped making content. And he said, because I felt like I had to start living up to in private the things which I was saying in public. And he was beginning to feel discordance between the two. You know, he was making changes personally, but he created a brand publicly. But I think if you can get to the stage where the public version of you is the best version of you, and then private you has to live up to the best version of you, and then you get to do this sort Of self-reinforcing cycle that's kind of the virtuous version of that which i guess is kind of similar to what you're talking about here so i think what…
Embrace Honesty: The Power of Saying No
Honesty can be jarring in social interactions, particularly when it comes to declining invitations or requests. Many people default to polite excuses instead of simply stating their true feelings. The act of saying no without elaborate justifications can be liberating and encourages authentic communication. Embracing this straightforward approach can lead to more genuine interactions, even if it initially surprises others. Transparency about one’s intentions, such as maintaining free time, can be beneficial, fostering a culture where individuals respect each other's boundaries and preferences.
Transcript:
Alex Hormozi
It's jarring to people when you're just honest, like really honest, Like, hey, do you want to go to Sarah's birthday party? No. And they're like, what do you mean? You busy? No, I'm not busy, but I don't want to go. People have a hard time just saying no to things. And I would encourage you if you're listening to this, like try saying no to, try actually telling the truth when you don't want to do something. Cause we say we have so many social niceties that we say, Oh, I'm really busy or it's a really bad time right now or whatever. It's, um, I had somebody the other day, I was with a friend and he like, I didn't notice that I did this. So sometimes it's nice to have somebody from the outside. And so somebody came up to me, we were looking at a real estate property and someone knew I was going to be there and said, that…
Embrace Freedom from Social Obligations
Rejecting social obligations empowers individuals to prioritize their time and maintain personal boundaries. It is vital to recognize that people often make unsolicited requests that can lead to feelings of indebtedness or obligation. Acknowledging that there are no inherent social duties, only potential consequences for one's choices, encourages autonomy in decision-making. Emphasizing the freedom to say no preserves time for what truly matters, reinforcing the importance of self-respect and the right to manage personal commitments without guilt.
Transcript:
Alex Hormozi
He asked again, and he was like, Hey, um, you're like 20 minutes. Let's see. Like, we can just, we can just rock one out. And I was like, well, let me show you my calendar. And I pulled up my calendar and it was all empty. And I said, see, it's, there's nothing on there. And I was like, and I just want to keep it that way. And I didn't think anything of it, but apparently he left. And then my friend just start, just starts crying, laughing, just thinking how hilarious he's like, I can't believe you said that. That was so boss, blah, blah. And I was like, what is he talking about? He's like, you just showed him your calendar that you had nothing. And you were still like, you're still not going to get any of my time. And I didn't perceive any of this extra narrative that he added to it. But I think just being able to say no to stuff when people ask you for it, because…
Live Unapologetically: Earn Trust Through Authenticity
Prioritizing personal desires over social expectations enhances well-being and productivity, leading to a more fulfilling life. Rejecting societal norms in favor of authenticity, as exemplified by individuals like Dan Bilzerian, fosters trust and respect from others. Living unapologetically allows for clearer decision-making and strengthens relationships, as people can predict behavior based on genuine motivations. Embracing this lifestyle cultivates a sense of freedom and satisfaction, reducing the pressure to conform to conventional standards.
Transcript:
Alex Hormozi
Actually what I would prefer to have happened happened as a result of that. Oh, you know what? It's Friday night and I am going to get a good night's sleep because I do have a clear day tomorrow and I'm going to work my face off and I didn't have to go to Sarah's thing. And to me, that's like over time, I think I just do more and more and more of that. And it feels better and better and better.
Speaker 2
It's funny that your friends saw that as a flex that it was. And I can see why. And I think I would, oh my God, dude, like you totally owned him with that thing. Like you showed off the fact that you've got nothing. But really, if we're all being honest, if we didn't want to do it, that is the truth. The only reason that it feels like a flex is that it's such a left turn from the social mores that people typically go through. I said this to you…
Live Unapologetically to Inspire Trust
Living unapologetically leads to a frictionless expression of desires, fostering trust and respect from others. When individuals clearly communicate their wants and boundaries, their authenticity makes them more predictable, enhancing their credibility. Trust is built when people can rely on someone's consistency—if their 'no' is respected, their 'yes' holds greater weight. Additionally, there exists an importance in self-accountability, encouraging personal growth by urging individuals to focus on fulfilling their own potential rather than seeking revenge for past grievances.
Transcript:
Speaker 2
Said this to you yesterday, Dan Bilzerian's superpower is his frictionlessness from what he wants to his mouth. Say what you want about Dan, but he's lived very unapologetically. And that's, what are the things that you can get downstream from that? I mean, maybe you don't like his values or his principles. Maybe you think that he's a bad guy, or maybe you think he's worth more or less money than he actually is, all of these things. But what you can't say is that you don't trust the things that he does are not the things that he wants to do and that commands a level of respect that absolutely and it should command a level
Alex Hormozi
Of respect i actually think that when you live that way people trust you more because their ability to predict your behavior a hundred percent If I can't trust your no, how can I trust
Speaker 2
Your yes?…
Change Yourself to Change the World
Perceiving the external world as immutable while recognizing personal mutability emphasizes the power of self-change. Understanding that only individual transformation can lead to alteration in perception allows for a dynamic approach to life. The juxtaposition of accepting oneself versus changing the world presents a philosophical dilemma, yet highlights that altering one's perspective can indeed influence broader surroundings. Ultimately, personal growth results in a changed worldview, suggesting that self-acceptance and self-improvement are key to impacting the larger world.
Transcript:
Speaker 2
I think basically the best way to move through the world is to see your entire surroundings as immutable and you as mutable. You're the only mutable thing in the entire world. You're the only thing that can change. Everybody else, people, opinions, places, economy, politicians, policies, all of that, none of that's going to change.
Alex Hormozi
You, you can change. That's it. And then maybe some of the other stuff does and that'd be great it's a really interesting concept so do we accept the world and change ourselves or do we change the world and accept ourselves And so it's a really interesting dichotomy when you ask the question because on because both of those sound right you're like i should accept myself and change the world but on the other Hand, you're like, wait, no, I should accept the world and change myself. And so, yeah, because…
Embrace Your Own Journey
Recognize that everyone has different capacities and preferences when it comes to work and leisure. People often mistakenly interpret personal experiences as universal prescriptions for behavior, leading to unnecessary judgment and discontent. It's important to allow yourself the freedom to take breaks and enjoy the journey, as ultimately, legacy is fleeting. Prioritize what brings you joy, whether that's working intensely or taking time to savor life. Authentic enjoyment of work is valid, and not everyone must conform to a standard notion of work-life balance.
Transcript:
Speaker 2
Like, I understand that people need more degrees of freedom than me, typically. I understand that people probably can't get themselves to the level of work that I can. So do you ever sort of play with that idea of, okay, what does a little bit of view taking in look like whilst we're climbing?
Alex Hormozi
I think a lot of the discontent comes from the judgment people have about what they should or should not do along the way. And so they take my description as prescription for what they should do. So I describe my life and then people think I'm prescribing what they should do. And it couldn't be further from the truth. If you want to take a break at every two steps and take in the view, do it. I mean, four generations, no one will remember your name. And so enjoy the view if you feel like it. I just happen to enjoy how much I can see that I can do. That's what I…
Embrace Hardship for Growth
To find true pleasure and satisfaction, one must confront the most challenging problems with unparalleled intensity. Many distractions, like maternity leave or casual office perks, detract from achieving meaningful work and personal fulfillment. People's reactions to intense work often arise from misunderstandings; they mistakenly perceive dedication as suffering. However, one's internal experience and enjoyment in hard work are deeply personal and shouldn't be judged by others. The drive to push limits should be embraced, as the value of hard work far outweighs societal judgments.
Transcript:
Speaker 2
Want to work harder than I ever have on the most difficult problems in the world at an intensity that would kill most people, because that's where I derive pleasure and satisfaction From. That's the best situation that I could hope for. And trying to take your model of, well, yeah, but what about my maternity leave? And yeah, but what about, you know, jeans Fridays? And yeah, but what about, you know, hot girl walks? All of that is that those are things that people don't want. Adding those in gets in the way of the thing that they do want.
Alex Hormozi
I think a lot of the confusion around the people who are wanting to work harder than they are or don't like that I work hard or that you work hard, think that they take this statement as a Judgment or criticism on how they live their life. And it's because on the other side of that free line,…
Embrace Hard Work Without Judgment
Confusion often arises from judgments about the nature of hard work and suffering. The belief that hard work equates to suffering, and that those who work hard are to be pitied, is a flawed perspective. Personal experiences and internal motivations are unique and not visible to others, making external judgments irrelevant. The idea that doing what you love eliminates work is misleading; in reality, pursuing your passion often demands intense effort, but the enjoyment derived from it makes the labor feel less burdensome.
Transcript:
Alex Hormozi
I think a lot of the confusion around the people who are wanting to work harder than they are or don't like that I work hard or that you work hard, think that they take this statement as a Judgment or criticism on how they live their life. And it's because on the other side of that free line, you're like, okay, I'm now free. I have a blank slate. If I do something or you do something that they deem painful for them now, or something that they don't enjoy, they then say, you are suffering and that is bad. And both of those things I reject wholeheartedly. First, you don't know that I'm suffering because you have no idea what's going on inside of me, comma.
Speaker 2
And also, what does your judgment mean at all to me there's a tim cook internal memo that he sent there's a saying that if you do what you love you will never work a day in your life at apple I learned that is a total crock you will work…
Greatness Recognized Early
In a competitive pool of elite executives, standout individuals like Tim Cook are identified as exceptional or 'rockstars' even before they reach their peak success. This highlights the importance of inherent qualities and attributes that set these leaders apart. Their potential is evident early on, even when they have not yet demonstrated their capabilities in a high-stakes environment. This distinction underscores the value of recognizing talent before its full manifestation and the ability to forecast future leadership potential based on intrinsic qualities.
Transcript:
Speaker 2
I feel like you crushed that one. I have a friend who worked for a very high level recruitment company, C-suite execs for the biggest companies on the planet. I don't know whether it was some internal intranet thing or whether they actually saw these people or they maybe pull candidates with other companies, but he was able to see the breakdown Interviews with some of the best CEOs in the world so he was able to see the summary of Tim Cook and Susanna Wozjukie the lady and apparently the first line so these guys are seeing everybody The best on the planet right and i was like okay so just explain to me the interpretation difference between the guys that are already triple a and then tim cook and he said the first line Of tim cook's summary just said rockstar that was the first thing all it said was rockstar and he realized that in a pool of the best executives on the…
Greatness Takes Time
In the journey to success, potential often precedes tangible achievements. Observing top executives reveals that even the most promising leaders, like Tim Cook, show great potential without immediate proof of their capabilities. Successful behavior usually precedes actual success by a significant delay, often creating a disconnect for those striving for substantial goals. This disconnect can lead to frustration, as individuals may not receive timely feedback to confirm they are on the right path. Larger aspirations typically entail a longer timeline before evident results materialize.
Transcript:
Speaker 2
Tim cook and he said the first line of tim cook's summary just said rockstar that was the first thing all it said was rockstar and he realized that in a pool of the best executives on the Planet, people like Tim and people like Susanna still are heads and shoulders above the rest. I just thought that was so cool to see these people in their nascent stage before they've got the thing that they're going to really magnify. They had all the attributes. They didn't have the proof yet. Yeah, they didn't have the playground. They didn't have the petri dish to be able to show just how much they could multiply it. Yeah.
Alex Hormozi
Which I think about that a lot when it comes to kind of like potential energy versus reality for people on their way up. And so there's this huge time delay between when we start behaving in a way that a winner behaves and when…
Success Demands Patience and Persistence
Success in the podcasting space is heavily skewed, with only 100 shows generating 80% of global plays from a pool of around 4 million. This highlights the necessity of commitment and resilience, as many aspiring creators may feel discouraged by initial struggles. A key indicator of success is the willingness to act despite a lack of immediate results. The journey often unfolds slower than anticipated but can accelerate unexpectedly. Furthermore, individuals must manage their expectations realistically, as grand ambitions can lead to frustration if progress does not align with timelines. It is crucial to avoid being influenced by negative people and their fears, as complaining serves only to weaken resolve.
Transcript:
Speaker 2
Else is going, I don't know if this is going to work and this is hard. And why is no one telling me that I'm doing a good job and fuck another day with no plays? That's stupid. And then you end up looking at the top hundred podcasts in the world, I think account for 80% of the global plays. 100 shows out of about 4 million account for 80% of the plays, which means there's, what, 399,900 and fucking, that has got the entire rest of it that's 20 for those that's it the leading
Alex Hormozi
Indicator of a successful person is the ability to act without anything happening and when you continue down that path it happens slower than you expect and then faster than you can Imagine and i think that's the part that…
Strength Lies in Bold Action, Not Criticism
Negative people often resort to criticism as a substitute for courage, using it to mask their own fears and inactions. Their complaints serve as a weak connection point, attempting to dissuade others from taking bold actions that highlight their own hesitancy. Criticism from those too timid to take risks not only serves to justify their choices but also seeks to pull others down to their level of inaction. Embracing personal growth, such as reducing alcohol consumption, can amplify this contrast, revealing the loneliness that often accompanies the departure from a negative social circle. Ultimately, it's crucial to resist being held back by others' fears and recognize the strength in pursuing one's own path regardless of external judgment.
Transcript:
Speaker 2
I hate being around negative people. Being an asshole is a weak person's idea of strength. Complaining is their connection. Never let yourself be held back by other people's fears. People criticize what they were afraid to do themselves because bold action reminds them of their own inaction. If you're afraid to be criticized, why do you care about the opinions of those who are too timid to do it themselves? If you are the criticizer, does tearing down someone who has the courage you lack make you better?
Alex Hormozi
Yeah. People criticize because it helps them justify the risks they chose not to take. In the hopes that it will dissuade you from doing it so that you can…
Guard Your Time as Your Greatest Asset
Understand that your time is valuable and should be prioritized. Reject the notion that others are entitled to your free time simply because it's available. Ensure that your calendar reflects your intentions; an empty calendar does not automatically signal availability for others. Recognize the importance of self-care in decision-making regarding social engagements. If someone values your presence, they will respect your choice to decline; conversely, if they don’t, their concern for you is questionable. Ultimately, your time should serve your personal priorities and goals, not become a commodity for others.
Transcript:
Alex Hormozi
Is this. Which means that it's like going to the casino and playing craps, but they say that you can just keep playing until you win. But people are afraid to roll.
Speaker 2
Reminder for anyone internally debating weekend plans. If you don't want to go, don't go. If they care whether you go or not, they don't care about you. And if they care about you, they don't care if you go or not. Just because you have free time doesn't mean anyone who asks for it is entitled to it.
Alex Hormozi
I think the second part I want to start with, which is if you see that you have an empty calendar, most people assume that if someone asks you for that time, it's therefore theirs. And it's only not theirs when someone else has claimed it, which means that your time only belongs to other people. And then you're surprised by…
Time Invested Reflects True Wealth
Focusing on how time is allocated reveals a truer measure of wealth than financial assets. By examining someone's calendar, one can predict their future based on current commitments and past actions. The present reality is often shaped by efforts made months before; thus, current situations should not be seen in isolation. Engaging in visualization aids in interpreting today's actions as steps toward future outcomes, bridging the gap between immediate efforts and long-term results, ultimately highlighting the importance of a strategic approach to time management.
Transcript:
Alex Hormozi
So if that's the one currency you have, then why on earth would you give it away?
Speaker 2
I think it's genuinely right to say that your calendar is a better measure of your wealth than your bank account.
Alex Hormozi
It's also the easiest way to know where someone's going to be in five years or even a year. How so? You just see where they're investing their time and you can predict more accurately what their life is going to look like in a year based on what they're doing today. And it's a good thing for us. It's hard for me not to put the business stuff into it, but a reminder that the life that I'm living today is a result of the work that I did six and 12 months ago. And so if you were to look at my calendar six and 12 months ago, then you might extrapolate out to what I'm doing today. But just like people want the immediate reward, they also see…
Mastery Builds Momentum
Mastery of skills creates positive reinforcement, enabling individuals to amplify their capabilities and success. As people cultivate their skills, they experience feedback loops that lead to continuous improvement and achievement. This cycle of skill enhancement is what allows the rich to accumulate more wealth and the accomplished to rise to the top, while those starting out may struggle to understand the extraordinary work ethic necessary to succeed. Divorcing oneself from vague concepts like intuition or feelings, and focusing on actionable steps to develop traits such as patience or charisma, can lead to tangible progress. Understanding the specific actions required to embody these traits is essential for growth and mastery.
Transcript:
Alex Hormozi
Master musician can pick up any instrument and have positive feedback loops everywhere. And so the more you master any skill, the more ways you can win. And so it allow, and that's ultimately what makes the rich get richer is that because everything is so positively reinforcing, because they start to develop skills, then they do more And more of it. And as they do more of it, the rich get richer, the better get better, the better become best. And then everyone who's starting out is like, how on God's earth does this guy have this work ethic? But it's really that he has high levels of skill. And I'm going to go on attention here, but I think it's going to be worth it. So I think about everything in…
Tailor Your Approach to Perception
Adjusting conversational topics and understanding the perceptions of others can enhance social interactions. By being mindful of the context in which certain subjects, like financial success, are introduced, one can minimize misinterpretations of arrogance. Simultaneously, recognizing that definitions of concepts like love may vary provides an opportunity to clarify intentions and deepen relationships. Defining love in terms of personal sacrifice highlights the importance of commitment in connections, demonstrating that our willingness to give up something strengthens bonds and fosters a clearer understanding of interpersonal dynamics.
Transcript:
Alex Hormozi
So then you just start looking at it as a checklist and saying, okay, people think I'm arrogant when I begin talking to them about how much money I make. Okay. So I have two options. I can either be around people who like talking about money and don't see it as arrogant. Or when I'm around people who I think have a high likelihood of that, and I care about their opinion for some reason, then I won't begin that way. And then all of a sudden, fewer and fewer people begin to describe you as arrogant. Now, you are still the same, but people describe you less in those terms. And so I'll give you a different example. It's completely off the wall here. So one that was really helpful for me was defining love. And so the problem with the English or all languages is that there's many words…
Love Defined by Sacrifice
Love operates on a continuum, with different levels of affection defined by the willingness to sacrifice for relationships. Recognizing that love may not solely be reserved for family, one can find they might value friendships or aspirations more based on what they would give up to maintain those connections. Realizing the prioritization of personal goals over relationships can lead to discussions about alignment in shared aspirations, emphasizing that valuing mutual support in achieving goals can strengthen interpersonal connections.
Transcript:
Alex Hormozi
But like liking this and loving to me are a continuum. It's not like I like this person. I love this person. Just, just exists on this. I hate to, I really like. Cool. Now, if I were to say, I love you, what does that mean operationally? So for me, I define love by what I'm willing to give up to maintain my relationship with something or someone. And so by using that definition, I was able to see, huh, maybe I don't love my family as much as I thought, because I'm actually not willing to give up very much in order to maintain this Relationship. And I might actually love my friend or I may love my coworkers a lot more than I love my family if we use the definition of what I'm willing to give up in order to keep it. About it, I was like, oh, I love my goals more than I love anyone. I'm not willing to give up my goals in order to maintain a relationship. And so I actually, when I realized this,…
Align Values Through Open Dialogue
Establishing alignment on personal goals and values is crucial in relationships from the outset and should persist over time. Open communication about these goals should occur not just on a first date but continuously, ensuring both partners remain in sync throughout their journey together. Defining key relationship terms such as loyalty and trust is essential; it's not about whether one trusts someone, but rather to what degree, based on consistent actions and behaviors. This understanding requires context and a willingness to acknowledge when trust is tested, especially in scenarios where honesty might not benefit an individual socially. Maintaining a shared understanding of these concepts enhances the relationship and supports reconciliation when conflicts arise.
Transcript:
Alex Hormozi
Now some people get really uncomfortable by me saying that. But it sounds transactional in some ways. And it is. And I believe, but I believe in transactions and relationships in general. But when we sat like for some reason in marriage, it sounds weird. But on a first date, the first thing you share is these are my goals. This is what I want to do. Like, is that at all interesting to you? Because if it's not, if you're not aligned with where I'm trying to go, then maybe we shouldn't walk in this path together. But for some reason later that no longer applies, I believe what you apply on first date should also apply on 10 years in, at least that's…
Define Trust Through Behavior
Clarity in defining key concepts such as loyalty and trust is essential. Instead of asking if someone is trustworthy, it's more informative to consider the degree of their trustworthiness. To understand honesty, one must recognize that it can only be validated by a person's opportunity to lie in a context where doing so would result in a loss of social standing. Maintaining a personal list of important terms and their behavioral definitions helps in achieving a more precise understanding of the world, transforming vague concepts into specific actions and outcomes.
Transcript:
Alex Hormozi
And if there's ever been a moment where we're like, hey, we feel off kilter here. This feels like it's conflicting with what we are earlier agreement, then we reconcile it. Right. And so I bring this up because there are so many terms like loyalty, trust. And I spend a lot of time trying to define these terms so that I can say, not do I trust this person, but how much do I trust this person? This person is honest or not. No, how honest is this person? And the only way that you can know someone is honest is if they've had the opportunity to lie, where it's not socially beneficial for them, where they lose status by still being integrous And saying what really occurred and so i have this massive list on my phone it's got all the all the terms that i refer to frequently um but i would encourage you to define them by what behavior You have to do have you got your…
Language Shapes Reality; Learning Drives Intelligence
Crafting words with precision enhances one's understanding of the world by filtering out unnecessary clutter. This process indicates that people's experiences are deeply intertwined with language. Additionally, intelligence is measured by the speed at which individuals learn new behaviors under the same conditions. The ability to adapt—exemplified by changing responses to a consistent stimulus—reflects the efficiency of learning. Therefore, the rate of learning and adaptation demonstrates the level of intelligence, highlighting the importance of exposure and practice in mastering new concepts and skills.
Transcript:
Speaker 2
It's words and that's one of the things that uh i appreciate is anybody that spends enough time crafting words and thinking about them precisely ends up having a very accurate view of The world because all of the fluffiness that comes about we mediate our experience through language and then what you've got a great shit-eating grin on your face oh i've just got so
Alex Hormozi
Many okay well pick pick one of your favorites i'll do i'll do i'll do two three of them two of them that are related then a different and then a third one all right all right so this will be Really good this will this will be nasty for the people who are listening at home So learning means same condition, new behavior. So phone rings, answer the phone, you say ABC. I say, cool, read this script instead that says DEF. Phone…
Intelligence is Behavior Change
Intelligence is defined by the speed at which one learns and changes behavior in response to the same conditions. If an individual can alter their behavior after fewer exposures to a given condition, they demonstrate higher intelligence. In contrast, many may consume vast amounts of content, such as podcasts, without modifying their behavior, indicating a failure to learn. This suggests that true learning is reflected in behavior change, not merely in information consumption. To enhance intelligence, one should focus on what behaviors will change following the consumption of content; failing to do so leads to wasted time and mere entertainment rather than genuine learning.
Transcript:
Alex Hormozi
Say DEF, you have learned. Same condition, behavior intelligence is rate of learning it's speed it's a measurement of speed and so it means how many times do you need to be exposed to the same condition in order To change your behavior if i teach someone something that script and then on the first try they say def and someone else it takes five tries for them to say DEF. They are not as intelligent as the first person. Here's why this is interesting. Every person who's listening to this right now has listened to a thousand fucking podcasts and they're in the exact same condition. And yet they have not changed their behavior, which means one, they have not learned. And two, they are dumb, which also means that if you can control your behavior, you…
Deprivation Shapes Motivation
Motivation arises as a response to deprivation, suggesting that individuals feel most driven to fulfill basic physiological needs when lacking those resources. However, this principle does not directly translate to psychological or intangible needs like money. Financial deprivation is relative; a person's motivation to acquire money relies heavily on their reference group rather than their actual financial state. Therefore, a wealthy individual may feel more deprived compared to someone with fewer resources but lower aspirations, highlighting that perception of deprivation is crucial to understanding motivation.
Transcript:
Alex Hormozi
Was like, so you're, you want me to answer a question or make a statement about something that you can't even define. And so how would you have any idea of whether or not I actually did it? And so then I probably gave her the answer she really wanted, which was, let me define motivation for you. So motivation is the equal opposite of deprivation. So we are, we are most motivated when we are deprived of something. I'm most motivated to sleep when I'm sleep deprived. I'm most motivated to eat when I'm deprived of food. I'm most motivated to have sex when I haven't had sex in a while. Now that logic carries for physiological needs, but then you, when you get into psychological things or, or intangible constructs. So like, let's think about money by that same logic. You'd think, oh, poor people should be more…
Deprivation Drives Motivation
Motivation is deeply connected to the sense of deprivation one experiences. A person who feels significantly deprived, such as someone striving to increase their income substantially, is often more driven to pursue financial success than someone with less deprivation. Evaluating what individuals lack provides a clearer understanding of their motivations and behaviors, surpassing simplistic attempts to motivate them based on assumptions. Observing others and recognizing their desires or deprivations reveals insights about their goals, ultimately enhancing predictive accuracy regarding their actions. Embracing one's uniqueness, rather than conforming to societal norms, reinforces the idea that genuine fulfillment and motivation stem from self-awareness and acknowledgment of personal differences.
Transcript:
Alex Hormozi
I'm $900 million poorer than the person who just is at $5,000 a month who wants to make $10,000 a month. I'm more motivated to make money than they are because I'm more deprived of it. And so in thinking about this, I then think, okay, what am I deprived of that motivates me to go get it? And also when I want to try and judge the behavior of others or predict their behavior, I have to think what things are they deprived of? Because I'd have a much stronger predictive power than trying to say, how do I motivate this person? Look at what they lack.
Speaker 2
It's a much more accurate way to predict the things that people are going…
Embrace the Unusual to Achieve Extraordinary
Many aspire to achieve greatness while simultaneously seeking acceptance and normalcy. However, aiming for the average inherently leads to ordinary outcomes. Conforming to the norms guarantees mediocrity, as extraordinary results require distinct actions. Critics may claim that attempts at uniqueness are unwise, but persistence in pursuing unconventional dreams, even with setbacks, is still a step forward. Progress is measured by movement towards your goals, not the validation of others. Recognizing that critics may often hold valid perspectives underscores the importance of choosing your path despite external doubts.
Transcript:
Speaker 2
Is astounding how many people want to be spectacular in life, but also want to fit in and be normal. Like by being normal, you are by definition aiming for average. Normal people get normal results. Weird people get weird results. You literally can't do what everyone else does and not expect to get what everyone else has. By doing what everyone else does, you guarantee average results.
Alex Hormozi
It's your brother, your mom, your friend, the one comment they're going to say. You've changed. Why are you doing another kick like this? Oh, you're going to try that now. Okay, here we go again. And the thing is, is that it's not about them being right or wrong. Again, it's about how right and how wrong they could be. And so, for example, let's say you wanted to start a podcast in the past and you…
Embrace the Zero Loss Game
Engaging in new experiences, whether in relationships or ventures, yields personal growth and skill development, even in the face of criticism. Critics may seem right in their judgments about past choices, but their accuracy diminishes when it comes to the significant life-changing decisions. While cynics predict failure based on historical patterns, success often emerges unexpectedly among numerous attempts. Ultimately, each endeavor teaches valuable lessons, and the crucial breakthrough is likely hidden among the less successful attempts.
Transcript:
Alex Hormozi
So then criticizer gets one point, you lost nothing. You maybe even gained a little bit of skill and you gained some experience, which means you're actually still better off than you were when you started. So it is a zero loss game by choosing to begin.
Speaker 2
That's the thing about cynics. Right 99% of the time and wrong 100% of the time.
Alex Hormozi
I use this example because I think it really drives it home. So if you have judgmental parents or judgmental friends or judgmental whatevers and you date people and you bring them home, if they say, I don't think this is the girl for you, they're Right every single time your entire life, except for the one person that you decide to marry. And then they are absolutely wrong at the time that it mattered most. And the thing is, is they get to say on your sixth girlfriend and seventh girlfriend and eighth girlfriend, because let's face…
True Success Requires Unseen Effort
The essence of achievement lies in the unseen effort put forth before public recognition. Many successful individuals face years of struggle and failure that go unnoticed, leading to the perception that their success was effortless or 'overnight.' The real work occurs in solitude, away from the limelight, encapsulating the idea that the journey towards success is often hidden from view. Society tends to acknowledge accomplishments only when the results are visible, disregarding the hard work that preceded them. Therefore, the fear of judgment during the process of failure is unfounded, as most people will not pay attention to the struggles, only to the final success.
Transcript:
Speaker 2
Had to go through all of that for you to now say must be nice. And that's why, you know, Cameron Haynes, um, carries this rock up a hill and it says poser on the back of it. It's 72 pound rock. And he carries it up a really, really steep hill. And he does it with, sometimes there's cameras around, but a lot of the time there's no cameras around. And, uh, he does that too. It's the the only work that matters is the work that you do when nobody's watching the reason the goal isn't coming at you fast enough is because every person you've seen accomplish the
Alex Hormozi
Goal you only see it the moment they accomplish it And the reason that it hurts so much when people are like, must be nice. Oh, that happened overnight is because every time you fail, no…
Track Your Journey, Control Your Narrative
Tracking one's journey is crucial for personal reflection and growth, yet it also serves as an invaluable resource to illustrate the challenges faced over time. The process of constructing a narrative can influence perception, enabling individuals to manipulate public opinion despite the reality of their experiences. This fluidity highlights the precariousness of human psychology and crowd mentality, emphasizing how easily it can be swayed by a compelling story, regardless of authenticity.
Transcript:
Speaker 2
There's maybe nine seasons or something. And she had no recollection of what happened in the beginning. And she really wanted that. And I think that if there's a regret that i have with this show it's that we didn't track more of what was happening behind the scenes from the very beginning partly for everybody else To show just how much shit i went through to kind of prove that but more so for me to remind myself of where it was and i'm sure that you know there's a couple of photos you know the bed in the Corner of the gym. Like, fuck, I wish like I had that. And I wish I had this. And I wish I had another one. You know, if you'd had Caleb with you the whole time, imagine how fucking. I'd be poor and broke.
Alex Hormozi
Yeah. I never would have made it out.
Speaker 2
Probably in fucking hospital as well, being on the back of a motorcycle. But yeah, I think it's important. I think it's important to track that journey for…
Turn Struggles into Epic Tales
Viewing challenges as future stories cultivates resilience, framing adversity as opportunities for growth. The differentiation between winners and losers lies in their narratives: winners control their stories by defining achievements, whereas losers are passive, defined by circumstances. The prolonged nature of struggles contrasts the brief cinematic representation of hardship, illustrating the human capacity for endurance, which is enhanced when there is hope for a positive outcome. Studies reveal that those who experience brief relief during distress can significantly extend their ability to cope when faced with adversity again.
Transcript:
Alex Hormozi
To unpack. Um, I'd say one of the strongest mental frames that has gotten me through my hardest times is thinking this will be the story that I will one day tell. And that means the harder it is, the bigger the dragon, the more epic the story, and by consequence, the more epic the hero. And if you think about the difference between winners and losers, winners define themselves by what they made happen. And losers define themselves by what happened to them. And the difficult part of the lonely chapter is that the rocky cut scene lasts 90 seconds in the movie and lasts five years in reality.
Speaker 2
With no promise of it ever ending. No guarantee of glory.
Alex Hormozi
What's interesting about, and again, I don't like using the word psychology, but I'll say what's interesting about humans…
Mastery Demands Focused Commitment
Creating impactful presentations requires a careful balance of visuals and ideas, with one concept per slide serving as a foundational approach. Many individuals mistakenly believe that their first efforts represent the full extent of hard work needed, not realizing that achieving significant outcomes requires sustained effort over time. Mastery in any field reveals the vast amount of work necessary to excel, leading to a pivotal realization of the limited number of skills one can truly master. This underscores the importance of identifying two or three areas in which one can commit to developing exceptional capability, as it typically takes five to seven years of dedicated practice to become outstanding in any particular discipline.
Transcript:
Alex Hormozi
Then when you go slide by slide, realizing that, okay, I can put a thousand slides together for 90 minutes of presenting if I really put one thought with one visual per slide. And every one of them, and I love this description, is like a coat of paint. It's like you just put another coat of paint on the skill set or the achievement that you're working towards. And most people expect that the pencil wireframe that they do on their first shot is hard work because that's the hardest they've worked, not the amount of hard work that is required In order to get the level of outcome that they say they want or that they expect. And so there's a divorce in reality because they don't have the…
Mastery Requires Focused Growth
Achieving excellence requires recognizing the limited areas in which one can truly excel. It’s crucial to identify two to three key pursuits for focused development, understanding that mastery demands five to seven years of dedicated effort. The journey from novice to expert reveals significant growth, often obscured by the untrained eye. Critical self-assessment is vital; distinguishing the challenges faced in earlier stages versus current capabilities can illuminate the path to improvement. Embracing constructive feedback and maintaining an honest perspective fosters continuous growth and development.
Transcript:
Alex Hormozi
Then there's this, oh shit moment that I can express personally, which is you realize that there's so few things that you can be great at. And then the discipline comes down to saying, what are the two or three things that I can be really good at in my life? Because it will take me five to seven years to be exceptional at this one thing. And so like, even like making content, a lot of people see my stuff now, but I just had a friend send me a video that he interviewed me before I made any other videos. And I sent it to my team. And he was like, dude, I watched it. And he was like, and it was you. But then I covered the face. And he was like, I mean, it's your voice. But he's like, your clarity of thinking wasn't there in the way that you articulated. And the thing is, if to the untrained eye, to a beginner, they look…
Excellence is a Cycle of Continuous Improvement
Achieving mastery requires a clear assessment of current skills against desired goals, revealing numerous areas for improvement. Embracing this reality fosters a mindset focused on constructive feedback rather than defeatism. As one identifies tasks to enhance performance, the list of required improvements grows, creating an ongoing challenge. Progress may be slow, often requiring repeated efforts to meet expectations for even a single task. Each accomplishment leads to deeper insights and new areas for enhancement, illustrating that the journey of excellence is a continuous cycle of learning and growth.
Transcript:
Alex Hormozi
The master or the expert level can say, I can give you a hundred different things that could have been better about his old videos compared to his now videos. And it's the granularity of that feedback that allows you to see the discrepancy between your current and your desired. And I think that once you actually give yourself the reality glasses, not the woe is me glasses, but think, no, really, if I had to do this, what are all of the things that I would have to Improve? Then you see how incredibly long that list is. And then you take this deep breath and that list is the hard work. It's starting at the top and then wanting to cross the first one off after your first day, but then realizing you still haven't done it well enough to cross it off. And you're like, wait, I have to do another day. And I…
Choose Your Trade-Offs Wisely
Navigating your twenties involves critical trade-offs that shape your future. You can either enjoy life and risk being under-skilled in your thirties or work excessively and risk under-living. The challenge lies in embracing these choices without regrets, acknowledging that neither path is perfect. Striving for a balance between work and life may be ideal, but many tend to reflect later and realize they aligned with one extreme. Committing to hard work may seem unpopular, yet it is presented as a necessary stance for personal growth and success, suggesting that sometimes harsh perspectives can be beneficial for others as well.
Transcript:
Speaker 2
Makes great things seem closer than you thought and further than you thought at the same time.
Alex Hormozi
100%.
Speaker 2
There's no perfect way to live your 20s. You either live them up and become an underskilled 30-year or you work them up and become an underlived 30-year You just have to figure out which you'd rather be, accept the trade-offs, And know that there no do-overs. And door three, if you consider work, life, then you get to do both.
Alex Hormozi
That one ruffled a lot of feathers.
Speaker 2
Well, it's because people look back on their 20s and realize that they are one or the other. All right, I'm going to lean into this. I am okay.
Alex Hormozi
I had a conversation with my team about this and I said, I am okay being a beacon of relentless hard work. I'm okay being the guy who…
Skill Stacking Leads to Success
Breaking down complex skills into micro skills allows for quicker feedback and a sense of accomplishment. Each skill learned builds upon the previous one, creating a stack that leads to greater achievements. For instance, mastering math serves as a foundation for more advanced skills like accounting, which in turn enables higher-level tasks such as structuring deals and fundraising. Recognizing and valuing the incremental progress made through skill acquisition diminishes the perceived gap between novice and expert roles, ultimately leading to significant advancement and success over time.
Transcript:
Alex Hormozi
What are the hundred skills that I need? The micro skills that I need? Then you can have much faster feedback cycles of wins that you're achieving along the way. And I think if you can define it that way, then you can feel like you are winning a more often, but be with higher intensity because as you win skills stack on top of each other. And so I give this example a lot, but I like it is that if you are, you learned how to do math, that's a skill. Great. If you then learn how to do accounting, that's a leveled up version of that skill, but you require, you have to know how to do math before you can do accounting. Once you learn how to do accounting, you can learn how to do transactions and structure deals. And then all of a sudden you can become a CFO. And if you learn how taxes work and insurance work, then all of a sudden you…
Embrace the Unknown
Acknowledging ignorance is a strength rather than a weakness. There exists a societal myth that successful individuals possess all the answers; however, many affluent and intelligent people often admit to their lack of knowledge. Normalizing the phrase 'I don't have a clue' fosters a culture of honesty and exploration, in contrast to the punitive responses typically associated with admitting ignorance in educational settings. This cycle of punishment discourages truthful expression and perpetuates a fear of vulnerability. Embracing uncertainty can lead to more authentic communication and personal growth.
Transcript:
Speaker 2
King of the world. King of the world. This is one from me. Having a clue is overrated. There's this funny myth that people actually know what they're doing. I've spent time around some of the richest, smartest, highest status people on the planet. And let me tell you, it's idiots all the way up. Normalize saying, I have a clue. I'm going to work out how to do it anyway. Having a clue is overrated. One of my green flags for intellect is someone being able to say that they don't know.
Alex Hormozi
Like it's almost inverted at this point. Cause I think at some point during school, if a teacher calls on you and you say, you don't know you're punished for that. And so we have such a repetitive cycle of both having it happen to us and watching people like us have a punishing experience that it's very, very hardcore taught to us to never…
Respond Thoughtfully to Foster Positive Outcomes
In interpersonal dynamics, reacting negatively in response to a perceived wrong can lead to retaliation, further escalating conflict rather than resolving it. To achieve desired outcomes, such as receiving an apology or preventing future miscommunication, it is crucial to consider the consequences of one's reactions. Thoughtful reflection on potential ramifications can guide better decision-making, especially in business interactions. For instance, when asked for a book endorsement, it is more respectful to decline clearly and directly rather than ignoring the request, promoting transparency and integrity in communication.
Transcript:
Alex Hormozi
Someone miscommunicates and wrongs me in some way. I get angry and think I should wrong them back. Now, that's my first thought. If I then say, what does that behavior increase the likelihood of occurring as a result? What do I want to have happen as a result of my behavior? Well, I want them to apologize, or I want them to just not do that again. Well, then me reacting back to them increases the likelihood that they will retaliate. And so in doing what my first thought was, I increased the likelihood of the negative occurrence that I'm trying to avoid. And so thinking through what happens after that thing in interpersonal dynamics and also from a business decisions perspective has helped me so much. Like I've had, I'll give you an example of one that happened not that long ago.…
Choose Honesty for Lasting Connections
Prioritizing honesty in communication fosters trust and strengthens relationships. Instead of ignoring a request or responding insincerely, acknowledging the request while clearly stating limitations enhances future interactions. By thoughtfully considering the long-term impact of each response, individuals can cultivate a reputation where their affirmations hold value. This proactive approach encourages thoughtful engagement and sets a precedent for genuine communication, which most people overlook in their interactions.
Transcript:
Alex Hormozi
Reached out to me, relatively big account and says, hey, can you read my book? It would mean the world to me if you left me an endorsement. And I said, of respect for you, I won't just ghost this message or give you a half-hearted answer and then just hope that you forget that I said yes. I'm not going to endorse your book, but you're welcome to send it to me. I will probably just flip through it because I have a lot of other books that I need to read that are more closely related to my goal. But I appreciate the flattery that's implied in you asking me to do that. Before I wrote that message, I was like, okay, what do I want to have happen after I send this message? Now, if I just ghost him, then I will probably have a null outcome. And he'll probably have a slight negative because he'll remember, but he'll be like, okay, fine. That was his way of saying no. But if I say, if I compliment…
Think Two Moves Ahead
Consider the potential outcomes of interactions before acting, as this approach aligns your responses with intended results. Recognizing that ignoring someone may lead to a neutral or negative impact, actively choosing to engage positively can create lasting connections. By expressing gratitude and honesty, you enhance the value of your affirmations, ensuring that your future agreements carry meaning. In interpersonal relationships, such as marriage, reinforcing desired behaviors with immediate rewards fosters positive communication. This proactive strategy increases the likelihood of favorable interactions and strengthens relational dynamics.
Transcript:
Alex Hormozi
Before I wrote that message, I was like, okay, what do I want to have happen after I send this message? Now, if I just ghost him, then I will probably have a null outcome. And he'll probably have a slight negative because he'll remember, but he'll be like, okay, fine. That was his way of saying no. But if I say, if I compliment him, thank him for the compliment with me and also tell the truth, I'll probably get somebody who in the future will know that my yes means something when I, When I choose to do it. And so it's thinking like two steps ahead of what happens after I say this thing back and is how do I increase the likelihood of that second move, not the first move? And it sounds silly to say, cause people are like, oh, of course, but like, I don't think most people do that. And it…
Pause Before Action to Promote Logic
Creating a deliberate gap between feeling and action enhances decision-making quality. When emotions arise, the impulse to act is strongest; however, taking time to process feelings can lead to more logical decisions and better long-term outcomes. It is vital to recognize that experiencing a feeling does not necessitate immediate action. Instead, one should allow time to pass, reassess the emotional impulse, and only act if the desire still feels logical later. This approach minimizes regret, particularly in emotionally charged situations.
Transcript:
Alex Hormozi
So I think creating a gap. And so I was talking to one of our CEOs who was having a little bit of stress issue. And I said, I want you to think that you're a Yeti can. I want you to think you're one of these cans that has a vacuum between both walls. I was like, you got your feelings on one side, you've got your internal temperature and you've got your external temperature. And I was like, I just want you to do this. Just create space and space within the context of behavior is time, which is when I feel something and I have the desire to act on it, you can, at that moment, you have the lowest action Threshold, which means that you're the highest likelihood of behaving or doing something is when you have this feeling. And so I want to make as logical of decisions as I possibly can. Hopefully we're all aligned on the fact that logical decisions in general work out better than…
- Recognize that the present is your real life, not a prelude to some future idyllic state.
- Start building good habits, investing in health, wealth, and relationships now, as it only gets harder with time.
Transcript:
Speaker 2
Idyll is a mirage that'll fade as you approach, revealing that the prelude you rushed through was in fact the one to your death. There really isn't any other time. And the more, you know, like this is one of the, I guess, melancholy realizations of getting older that you actually think, oh my, you know what it is? There are things that I can't do now that I could have done before. It is going, for both of us, it is going to get linearly harder to build muscle for the rest of time. It's never going to be as easy as it was 10 years ago to build muscle. And you go, okay, well, that's an argument for starting sooner. And the same thing goes for becoming more psychologically healthy, for becoming more balanced, for becoming more wealthy, for investing in good habits, friends. Oh God, Christopher Hitchens. It is a melancholy lesson of older life that you can no longer make old friends like find your people now find your people right now and become friends with them find
Start Now to Achieve More
Delay between recognizing a task and executing it often leads to regret and wasted time. Initiating tasks quickly can lead to unexpected efficiency, revealing that completion takes less time than anticipated. This proactive approach fosters a positive reinforcement cycle, transforming daunting tasks into manageable ones. By addressing tasks promptly, one can tackle multiple objectives instead of procrastinating, ultimately redefining the concept of power as the alignment of thoughts and actions in reality.
Transcript:
Alex Hormozi
There've been so many times in my life where I knew I needed to do something and then I filled all this extra time not doing that thing. And then the moment I did it, I was like, wow, that took way less time than I thought it was going to take. And not only that, it took way less time than it took me to delay to actually get to this point. And if I had only started with just doing what I was supposed to do, I could have done four or five other things that I was also supposed to do by this exact same point. And so thinking about it from that perspective, I've tried to eliminate as much time between, I think I should do this thing and beginning doing it. And I think you get this positive reinforcement cycle that occurs every time you start, I call it pulling the thread. It's like, I just need to start pulling the thread. And then all of a sudden what feels really unknown becomes very tangible. And you're like, oh, I…
Confidence Grows Through Repetition
Confidence can be understood as the likelihood that one's predictions will come true, which increases with the accumulation of successful experiences. To bolster confidence, individuals should engage in repeated actions, as each successful outcome strengthens the belief in their predictive accuracy. As one practices and experiences gradual improvement in outcomes, confidence naturally arises from the increased success rate. Therefore, confidence is not merely an inherent trait but a measurable quality that develops through consistent practice and positive results.
Transcript:
Alex Hormozi
And if we think of confidence as the percentage likelihood of what we think is going to happen will happen as a predictive metric, then in order to be more confident, we want to have more Proof that what we think will happen will happen. And so the easiest way to do that is to do it a lot of times. And so it would be reasonable to say that you're confident that it will go the way you want because it has gone the way you've wanted so many times in a row before.
Speaker 2
I've just realized I've never thought of this before the fact that the word confidence as in how we describe it from a psychological perspective and confidence is in the interval level
Alex Hormozi
That you have numerically are the same fucking word that's so funny operationalizing what how do you become confident do it enough times that you feel like it is unlikely that what you Think…
Embrace Your Authenticity to Break Free from Impostor Syndrome
Authenticity involves aligning one's public persona with their private self, creating a self-reinforcing cycle of integrity. Many individuals feel like impostors when their thoughts, words, and actions diverge. A practical approach to authenticity lies in understanding the behaviors that would emerge if there were no consequences for actions. The ability to act without fear of punishment reveals one's true self. Ultimately, freedom and authenticity are dependent on how closely one can live in accordance with their genuine desires and values.
Transcript:
Speaker 2
He was beginning to feel discordance between the two. You know, he was making changes personally, but he created a brand publicly. But I think if you can get to the stage where the public version of you is the best version of you, and then private you has to live up to the best version of you, and then you get to do this sort Of self-reinforcing cycle that's kind of the virtuous version of that which i guess is kind of similar to what you're talking about here so i think what we're teasing at is authenticity
Alex Hormozi
And so a lot of people feel like imposters because what they think what they say and what they do are completely different um but from an operational perspective because that's how i Like to define a lot of words which is what do i have to do to be that, right? What do I have to do to be authentic? And you can describe someone as…
Choose Authenticity to Save Time
Refusing social invitations may seem daunting, but doing so can lead to beneficial outcomes. Recognizing that one has social consequences rather than obligations enables the evaluation of future invitations without the pressure to participate. By declining events, individuals can potentially reduce such invitations, allowing for more time and energy for personal priorities, such as rest or productive work. Embracing authenticity fosters self-confidence, proving that unfavorable outcomes can be anticipated and avoided. The act of saying no may lead to a more fulfilling life aligned with personal preferences, resulting in increased satisfaction over time.
Transcript:
Alex Hormozi
You have no social obligations, you have social consequences, but you don't have social obligations. And so you have to go. I don't have to go. If I don't go, what will happen as a result? It decreases the likelihood they will invite me again, which is great because then I won't have to say no again. So this actually saves me time in the future. And so a lot of people don't play out the like, what happens if it's like, oh, more of the thing that I would prefer, which is not getting invited to these stupid weddings or not getting Invited to these, you know, Christ's or whatever they're called, you know, whatever, whatever the thing is. You probably know what the word I'm trying to say is. I have no idea what you're talking about. Yeah. Well, kids getting circumcised…
Own Your Actions, Control Your Destiny
The key to personal empowerment lies in recognizing that the only true control one has is over their own actions. Instead of dwelling on external factors or adopting a victim mentality, focus on consistently choosing actions that diverge from past mistakes. Embracing this responsibility and making conscious choices leads to profound personal transformation. Viewing the world as unchangeable while seeing oneself as adaptable fosters resilience and growth, yielding far greater returns than attempting to alter external circumstances.
Transcript:
Alex Hormozi
Also doesn't matter because the only thing that you can control is obviously the actions that you take. And the only person who's in control of that is you. Revenge porn is thinking about what the version of you who got you here did and then acting in the exact opposite of that as many times as you possibly can and the pain that you feel by rejecting The thing that you used to do that got you into this bad circumstance that's the real revenge it's kind of like uh the stoic fork the dichotomy of control but it's just taking all of that
Speaker 2
And just lumping it all on you yeah it's it's you know i mean this is kind of the the pushback against victimhood culture that externalizing the locus of control it is the fault of the politics Or the economy or it's the state of the dollar or it's the patriarchy or it's whatever he goes hey look you will get a hundred x a thousand x your…
Change Yourself to Transform the World
Transforming oneself is key to altering perceptions of the world. True self-acceptance involves recognizing and striving towards a better version of oneself rather than merely accepting a subpar version, which can often feel disingenuous. Authenticity lies in aligning one's thoughts, actions, and intentions with a higher potential, motivating individuals to aspire for personal growth and fulfillment. The discomfort surrounding the self-acceptance movement stems from the awareness that some accept a version of themselves that fails to reflect their true capabilities. Embracing a vision of who one can become is the essence of genuine self-acceptance.
Transcript:
Alex Hormozi
So, yeah, because they're both pithy. Pithy aphorism porn. Right. And so I think all of it comes down to when you change yourself, you will change the world because you'll change how you see it.
Speaker 2
I think as well, when it comes to accepting yourself, do you want to accept you? Do you want to accept a version of you that you shouldn't accept? One that you're not proud of, one that doesn't live up to their word, one whose thoughts, actions, and intentions aren't aligned fully? You go, well, I mean, I can, but I don't particularly feel good about that. That feels like the higher version of me, the potential version of me that I want to live up to is, I'm sort of derogating them that it's, isn't really the tribute to them that it should Be. And yeah, that's why…
Embrace the Ideal, Not the Shortcomings
Self-acceptance must transcend merely accepting a lesser version of oneself that falls short of potential. True acceptance involves recognizing and aspiring to an ideal self that embodies alignment between thoughts, actions, and intentions. Many struggle with the self-acceptance movement because it sometimes encourages complacency with inadequate self-versions. Instead, individuals should focus on the higher version of themselves they can aspire to. This perspective fosters authenticity by encouraging acceptance of personal excellence rather than settling for mediocrity. Additionally, the distinction between public perception and personal efforts highlights that while achievements are admired, the journey that leads to them often remains unrecognized.
Transcript:
Speaker 2
I think as well, when it comes to accepting yourself, do you want to accept you? Do you want to accept a version of you that you shouldn't accept? One that you're not proud of, one that doesn't live up to their word, one whose thoughts, actions, and intentions aren't aligned fully? You go, well, I mean, I can, but I don't particularly feel good about that. That feels like the higher version of me, the potential version of me that I want to live up to is, I'm sort of derogating them that it's, isn't really the tribute to them that it should Be. And yeah, that's why the self-acceptance movement, that's why people feel icky about it. People feel icky about the…
Embrace the Challenge to Catalyze Change
Reducing workforce size without understanding human behavior can lead to negative outcomes. The example illustrates how a significant leadership change, like Elon Musk's takeover of Twitter, highlights the importance of hiring individuals who are genuinely passionate about tackling difficult challenges. It emphasizes that there exists a demographic of workers who actively seek demanding work environments and thrive under challenging conditions, despite criticism from those who may not share that perspective. Recognizing diverse motivations and work ethics is crucial in shaping effective teams and driving organizational success.
Transcript:
Alex Hormozi
I mean, my first thought was, well, France just took the, it's irrelevant economy and just made it. And, and secondarily, the person who made that rule is somebody who fundamentally doesn't understand human behavior. So if they were to pass that rule for me, then what they did is they actually made my life worse.
Speaker 2
This was the thing when Elon took over Twitter. So it's one of my favorite stories over the last couple of years elon buys twitter elon finds out that 80 of the staff base just drink smoothies and go on hot girl walks all day and he fires Them and says this team is him and a bunch of aging dudes uh selfie and he says this is the team that's going to run twitter now and he puts I think, a job posting out, maybe on Twitter. And he says, I want people who want to work…
Embrace Delays: Act Like a Winner Before Winning
There exists a significant time lag between adopting the behaviors of a winner and achieving success, which can be particularly pronounced when pursuing larger goals. This delay can deter individuals due to a lack of immediate feedback from society, leading them to question their progress. It’s crucial to shift focus from external validation to personal growth and effort. By prioritizing self-reinforcement and acknowledging that the journey is ultimately about self-improvement, individuals can better navigate the long path toward their ambitions, allowing them to persist without immediate positive reinforcement from others.
Transcript:
Alex Hormozi
I think about that a lot when it comes to kind of like potential energy versus reality for people on their way up. And so there's this huge time delay between when we start behaving in a way that a winner behaves and when we start winning. And the problem is that the bigger the mountain you're trying to climb the bigger the W you're trying to get typically the more delayed it is longer the lag yeah between when you start Behaving like a winner and when you start being a winner and most people don't get the fast enough feedback loop to know that they're on the right path when they are taking these first Steps in the right direction because they have this really big goal but they forget that with that really big goal comes the even longer delay that it takes to get there while still…
Perseverance Triumphs: Success Lies in Continuous Effort
The ability to persist in efforts despite lacking immediate results is a significant competitive advantage in any field. Many individuals experience discomfort and uncertainty, questioning the effectiveness of their actions amidst challenging circumstances. The statistical imbalance in podcast popularity highlights this: a mere 100 podcasts account for 80% of global plays, indicating that the majority struggle for visibility. Successful individuals exhibit a persistent drive, acting consistently even when outcomes are not apparent, ultimately leading to success that can accelerate unexpectedly.
Transcript:
Speaker 2
I was the most ground floor door-to sales to try and accumulate an audience. And it just keeps happening. There's no presuming that you keep on going exponentially. It makes every previous version paltry. And yeah, being able to continue doing something without seeing the results of your work is one of the best competitive advantages because everybody else is feeling the same discomfort That you are. Everybody else is going, I don't know if this is going to work and this is hard. And why is no one telling me that I'm doing a good job and fuck another day with no plays? That's stupid. And then you end up looking at the top hundred podcasts in the world, I think account for 80% of the global plays. 100 shows out of about 4 million account for 80% of the plays, which means there's, what, 399,900 and fucking,…
Embrace Challenges as Essential Stepping Stones
Instead of viewing difficulties as obstacles or personal shortcomings, recognize them as inherent challenges that everyone must navigate. The struggle with meditation, fitness, or any endeavor is not primarily about the difficulty of the method, but rather the commitment required to maintain consistency. The true barrier lies in the desire to give up rather than the act itself. Understanding that these challenges are a necessary cost of progress can help foster resilience and reinforce the importance of persistence in achieving peace and fitness.
Transcript:
Speaker 2
Opposed to thinking about it as a bug, think about it as a feature. And as opposed to thinking about it as a something that's a personal curse that's difficult, think about it as the selection criteria that everybody has to get over. That's the reason why so few people are equanimous and actually have peace in their mind. Because meditation is hard and everyone thinks, am I doing it right? This kind of sucks. And I'm twitchy and I'm tired today. Why are so few people in shape? Because going to the gym and sticking to the gym is difficult. Maybe it's a tiny bit easier for some people that like it than others. But for most people, most of the time, it's really, really hard. Thinking about the challenges that you need to face, it's just a selection crisis, the cost of doing business, right? This is just the cost of doing business and I need to pay it.
Alex Hormozi…
Mastery Opens Doors to Reward
Experts excel because they can identify numerous ways to reward themselves in various conditions, unlike beginners who may struggle to find immediate feedback. Mastering a skill creates a self-sustaining environment where positive reinforcement becomes abundant. Fields such as sales, video editing, and music exemplify this, as they offer early feedback loops that motivate individuals to improve. Over time, skilled practitioners can leverage their expertise to achieve success across diverse contexts, confirming that the more one masters a skill, the more opportunities for success and satisfaction arise.
Transcript:
Alex Hormozi
It works in the moment and it works over the longterm. So one of my closest friends or my closest friend, Dr. Cashy, and I talk about this, but the difference between experts and beginners is that experts have more ways to reward themselves in a given condition. And so if you think about an expert salesman, there are so many interactions they can have that they are good at that they can find rewarding and positively reinforcing. And so the goal is to develop enough skill that your external environment conditions can deliver enough positive feedback that it can become self-sustaining. Give me a tangible example so if you're an editor and you edit videos for a living in the beginning you have to you know you watch a video and then you try the thing and if it doesn't work there's No there's no i mean there is a feedback…
Mastery Breeds Opportunity
Positive feedback loops are crucial for skill mastery, as they provide validation and motivation. Fields like sales and editing enable quick successes, fostering passion and commitment. As individuals hone their skills, they discover multiple avenues for success, perpetuating a cycle where the skilled become more adept. This agile improvement leads to greater rewards, illustrating how the rich continue to thrive while novices struggle to keep pace. A focus on skill acquisition, rather than emotions or psychology, simplifies the pathway to excellence and enhances work ethic through consistent feedback and reinforcement.
Transcript:
Alex Hormozi
Then you go back you try it again and then you do get a positive feedback oh i'd made that transition happen. I made that color grading occur, whatever I'm talking about. You get the idea. There are some roles like sales and editing where there's a lot of people who are music, where people become passionate because there's enough fast feedback loops in the beginning Where they can try something and then get good. A master musician can pick up any instrument and have positive feedback loops everywhere. And so the more you master any skill, the more ways you can win. And so it allow, and that's ultimately what makes the rich get richer is that because everything is so positively reinforcing, because they start to develop skills, then they do more And more of it. And as they do more of it, the rich get richer,…
1min Snip
Transcript:
Alex Hormozi
In the path of personal development, we want to become more of these things, but we haven't chunked down the bundled term into the series of behaviors that create the description that People will then call us later. And I think by breaking things down, then it's not like, oh, I'm just not that insert character trait. It's really, oh, I have not mastered these 12 skills. And so by doing that, it demystifies- It's much more precise. Exactly. This is from a business perspective, also really good for training employees. So like, for example, on our team, I was like, Caleb was the first person who did video with me that I ever enjoyed. And so I was like, why? And then somebody else came in and I was like, I'm not having as much fun in these sessions. And I'd like to recreate the conditions of success. And so how can I make it so that I operationalize fun? Exactly.
Speaker 2
And the most Alex Hormosey thing I've ever heard. Hey, hey, guys, let's operationalize fun for a moment.
Alex Hormozi
That you then have to look with a microscope and say, what are all the little things that Caleb does that other ones, other people don't do? And so it turned out when he was behind the camera, he would be nodding his head. And if I said a banger line, he would, he would stick his thumb out. And so I'd get these many positive reinforcement loops while I was recording. And then as soon as I was done, he would come over and be like, dude, that was fire.
Behavior is the Key to Mastery
A successful podcast or any skill hinges on identifiable behaviors rather than abstract qualities. The illusion of natural talent often obscures the underlying principles that drive success. Beginners must recognize that there is no mystical secret; effective strategies can be distilled into actionable behaviors. When encountering advice, it’s essential to seek practical, behavior-based guidance. If insights aren't grounded in concrete actions, they lack value. This approach clarifies understanding and enhances learning, allowing individuals to discern useful information from mere noise.
Transcript:
Alex Hormozi
Sure, and we call it like, that's why I love living by checklists. But right now, if you were to, if I were to say, Hey, what makes a good podcast? You'd be like probably about 128 things or more. Right. But everyone on the outside says, you're just so, you're so natural on camera. You ask such thought provoking questions like, man, you just get the best guests, right? And you're like, sure. And so this is, but the thing is, is I think this is the mysticism. This is the unknown that the beginners or the people or the very beginning of their path don't understand is that there is no magic. There is no mysticism. There is no spirituality around this. Everything comes down to behavior. And by doing that, you can take out all of the hullabaloo, all of the voodoo that unfortunately is so prevalent on social media. And so when you hear the…
Demystify Behavior for Growth
To overcome negative traits or develop positive ones, break down behaviors into manageable components. Understanding the underlying causes of how others perceive you allows for practical changes. Instead of viewing traits as complex issues, treat them like a checklist of actions to modify. Recognizing specific behaviors that lead to undesired labels, like arrogance, empowers individuals to make targeted adjustments, simplifying personal growth.
Transcript:
Alex Hormozi
Really like that. I really liked that. I think it may be the single source of singles tough. One of the largest correlates to what has worked for me in my life, because a lot of this obsession around this, and you probably know more about it off camera than people can hear on camera Has come from me fundamentally not understanding the world. And so I put so much effort into trying to understand when people would say, do like, stop being that way, or you're, you're really cocky or you're really arrogant. And I was like, how do I not be that? And are you really distractible? Are you really, you know, you're scattered. And these were all things that like, you know, it hurts when you hear these things, but you're like, okay, but what do I do? And so I would encourage you if you have either negative traits that you're trying to get rid of or positive traits that you're trying to accrue or become more like to simply demystify It by breaking it down into the behaviors. And when you do…
Motivation Emerges from Deprivation
True learning must translate into actionable insights; otherwise, it's merely a form of entertainment, leading to wasted time. Understanding motivation requires a clear definition, as it cannot be measured without one. Motivation springs from a sense of deprivation, indicating that we are most driven when we feel a lack of something essential. This realization can enhance one's ability to take decisive action and avoid stagnation.
Transcript:
Alex Hormozi
If the answer is nothing, you wasted your time and you pretended to be learning, but you were really entertaining yourself. And so that frame has been incredibly helpful for me to speed up how quickly I take action because I don't want to be a dodo bird. So that's two, two different ones, learning and intelligence. One that I've been thinking a lot about with Dr. K and I, we go back and forth is motivation. So I'll tell you a story and then I'll, I'll bring it up. I'll bring it around. So I had a, I was at an event and a young lady said, Alex, can you just give me 60 seconds of motivation? And of course it's like, you know, dance, monkey dance. And so I, I, you know, I took a deep breath and I was like, define motivation. And you know, she just like melted. She had no idea. Right. I was like, so you're, you want me to answer a question or make a statement about something that you can't even define. And so how would you have any idea of whether or not I actually did it? And so then I…
Dare to Connect Beyond Small Talk
Human interactions often fall into predictable patterns marked by superficial pleasantries, yet beneath the surface lies a desire for deeper connections and meaningful conversations. Individuals often feel the urge to explore profound topics or connect with unfamiliar faces, revealing a shared curiosity among all. Taking risks in conversations can unlock new insights and opportunities, as every person you encounter possesses unique perspectives that contribute to the larger narrative of life. Embracing spontaneity and trusting one's instincts can lead to transformative connections, challenging the conventional belief that conformity yields exceptional outcomes. True fulfillment stems from engaging with the unexpected and recognizing that desire for significance should not be stifled by societal norms.
Transcript:
Speaker 2
Every time you say club passwords like, have a nice day and weather's awful today, you yearn inside to say forbidden things like tell me something that makes you cry or what do you think Deja vu is for. Face it, you even want to talk to that girl in the elevator. But what if that girl in the elevator and the balding man who walks past your cubicle at work are thinking the same thing? Who knows what you might learn from taking a chance on a conversation with a stranger. Everybody carries a piece of the puzzle. Nobody comes into your life by mere coincidence. Trust your instincts. Do the unexpected. Find the others.
Alex…
Own Your Beliefs to Stand Out
To achieve unique outcomes, one must develop high agency by critically analyzing the beliefs they hold. If individuals cannot articulate the reasons behind their beliefs, those beliefs are likely not authentic but borrowed from others. Many people simply parrot the ideas of others, functioning as mere recorders rather than expressing original thoughts. This lack of authenticity leads to feelings of loneliness and a sense of acting rather than being genuine. By fostering true self-expression, individuals can break free from conformity and discover their distinctive voice.
Transcript:
Alex Hormozi
And so we can't do the same thing that everyone else approves of and then somehow get a different outcome that everyone else does. And so I think that's why high agency for me is something that I look for in other people, which is asking someone, why do you believe what you believe? But if you have a belief and you can't explain why you believe it, it's not yours, it's someone else's. And most people walk around parodying other people's words for the vast majority of their lives. And so they basically act as recorders where they clicked recorded at one part of their life and then they click play in another time in their life and they're just clicking record play Record play record play over and over again and the reason there's that in my opinion that other self that's behind it is because none of those words are yours and so it makes sense that People…
Embrace Disruption to Escape Mediocrity
Fear of disrupting a mediocre existence can trap individuals in a cycle of misery. Recognizing that the worst case may only extend the current state of unhappiness makes the risk of change seem less daunting. By stepping away from mediocrity, one can pave the way for personal growth and self-discovery. Transformation starts with taking risks, accumulating evidence of new experiences, and pushing boundaries, thereby revealing a more authentic self. Embracing challenges, even if it leads to rejection, is essential in building a future aligned with one's true identity.
Transcript:
Alex Hormozi
So we've discussed that there's so many amazing things that have happened in my life and your life and many people's lives that happened immediately after they get out, they have something Bad happen that gets them out of that realm of just barely good enough, but not really. And so we have this fear of disrupting the just barely good good enough, but not really, but you're also already miserable. And so the fear of disrupting your misery feels ridiculous. And so when you think about it like that, right. So when you think about it like that, exactly. The only thing we have to lose is the current misery of mediocrity that we're trudging through every day. And so worst case, you're just also still miserable, but maybe you won't be mediocre anymore because at least you won't be like everyone else. But there's also a possibility that you are not…
Embrace Progress Over Perfection
Criticism often arises from family and friends when pursuing new goals, but their opinions should not deter your progress. The journey toward your aspirations matters more than their skepticism. Even if you've attempted a project like a podcast and faced setbacks, you're closer to your goal than if you had never tried. Directional correctness is key; critics may often seem right but may be mistaken when it matters most. Focus on the frequency and intensity of your efforts. In investment terms, taking multiple risks can lead to success, as the right bet can yield outsized returns despite several losses. Embrace your journey towards success, regardless of how others perceive it.
Transcript:
Alex Hormozi
It's your brother, your mom, your friend, the one comment they're going to say. You've changed. Why are you doing another kick like this? Oh, you're going to try that now. Okay, here we go again. And the thing is, is that it's not about them being right or wrong. Again, it's about how right and how wrong they could be. And so, for example, let's say you wanted to start a podcast in the past and you did three episodes and then you fell off. And then they think, I told you so, stop with these dreams, stop with this crazy content stuff. You're never going to become an influencer or whatever your goal is, replace influencer with whatever your thing is. The thing is, is that you are still closer having done three than having done zero. And so it's…
Success is Fleeting; Perseverance is Key
Success is temporary, as no individual remains the richest or at the pinnacle forever. The journey to success involves overcoming significant challenges and criticism, creating a sense of urgency and determination. Continuous effort in the face of adversity leads to resilience and enduring achievement, highlighting that those who strive to keep playing are ultimately victorious. Success should not be viewed as a final destination, but rather as part of an ongoing journey where maintaining motivation and perseverance is crucial.
Transcript:
Alex Hormozi
Okay. For how long? Look at the history of mankind. Not one person has ever been richest man forever. And so you get to touch the top, even if you're that one guy for a moment, and then it's gone again. And so you can't have that as the end point because it is by its very nature finite. But the competitor whose objective is to continue to play can't be beaten because by playing he wins.
Speaker 2
This is why I think a lot of people have chips on their shoulders once they get to even a modicum of success, because everybody that starts off has this huge amount of escape velocity that's Needed to be accumulated. They're starting from total inertia, lifting off where the gravity is strongest, going past all of these, the disbelief and the criticism and the lonely chapter and all of this stuff. So they've had to go through all of these trenches and get over all of these hurdles. And then…
Craft Your Narrative to Shape Perception
Key to influencing others is the ability to construct a compelling narrative around personal transformation, regardless of actual achievements. The perception of success can depend on how well one tells their story, rather than solely on the efforts put into it. This often leads to disenchantment as it highlights the fickleness of public opinion. It’s important to recognize that those who achieve significant transformations, like Ethan Supley, often receive more recognition than those who quietly persevere through challenges without public visibility. Embracing difficult experiences as part of a larger story can provide motivation, as the more significant the struggle, the more epic the narrative one can ultimately share.
Transcript:
Speaker 2
You see that trick, when you see the, well, if you go zero to hero, even if you go zero to hero to zero to back to hero again, like as long as you can construct that narrative sufficiently Strongly for people, you can just get other humans to buy into you. But it hasn't changed what you did. It's just changed the way that you presented it to people and the story that you told. So when you start to see things like that, it makes, I find it disenchanting because it reminds me how fickle crowd mentality is. And it's why Ethan Suplee, big Hollywood actor, weighed 500 pounds or something. And now he's 260 and he used to play fat guy, funny roles. And now he plays jacked, bearded, biker dude roles.…
Endurance Grows with Hope
Humans possess a remarkably strong capacity for endurance, particularly when they have an assurance of eventual success. Experiments demonstrate that animals, when given a glimpse of hope or recovery, can significantly extend their endurance. For instance, a mouse can withstand drowning for much longer if it experiences a brief rescue before being placed back in water. This concept translates to personal development and entrepreneurship, where the uncertainty of when challenges will end can be daunting. However, akin to the resilient mouse, individuals must persevere through difficulties with the knowledge that others have successfully navigated similar hardships. Ultimately, enduring challenges is possible, provided one believes in eventual relief and recognizes that survival through adversity is achievable.
Transcript:
Alex Hormozi
What's interesting about, and again, I don't like using the word psychology, but I'll say what's interesting about humans is that our ability to endure is very robust if we know that We'll make it out. And so they've done mice studies where they drop the mouse in and then they let it drown and it drowns really fast. And then they drop a mouse in and then before it gets to the point where it drowns, they pick it up and then they put it back in. And the second time they put it in, it can last like 20 times longer.
Speaker 2
I think for the stats of something around will drown in less than an hour. If it's taken out,…
Embrace Uncertainty as a Path to Growth
Success in personal development and entrepreneurship often stems from enduring discomfort without knowing the endpoint. Clear timelines in challenging tasks, like holding your breath, provide a sense of control and motivation. The analogy of the second mouse reveals that persistence through uncertainty is crucial; others have successfully navigated similar struggles. Reflecting on the Uber model illustrates the importance of predictable outcomes in enhancing user experience, reinforcing that the journey may be uncertain, but the potential for success remains. Ultimately, one must face challenges with resilience, knowing that survival can lead to eventual success.
Transcript:
Alex Hormozi
Absurd amount different. And so if I were to say, hey, I need you to hold your breath, but I don't tell you how long. 20 seconds in, you might be thinking, this is stupid. Is he going to stop? Is he going to wait for me to pass out? And all these stupid thoughts go into your mind. But if I say, I need you to hold your breath for three minutes, your lungs might burn, but you can see that there's this end that's coming. The difficulty with personal development and entrepreneurship is that you don't know when the end is coming, but you still need to fight like the second mouse who gets out, gets right Off and gets put back in. And the only certainty that I can give you is that it's the same thing that every other mouse, every other person who got…
Achievement Masks Struggles
Hard-earned success often invites envy and misunderstanding from others. Individuals may perceive promotions or personal growth as mere privileges, overlooking the dedication and challenges faced in reaching those milestones. This disconnect emphasizes the importance of acknowledging the unseen struggles that accompany achievements, as others may dismiss genuine efforts in favor of envy or assumptions of privilege. True growth and change usually involve significant personal hardship that remains unrecognized by those outside your experience.
Transcript:
Speaker 2
You think, well, I'm aware that in sort of absolute terms, this is a massive number, but in relative terms, they can just go, okay, well, we'll just factor this into the P&L and go through This. So thinking about the byproducts of things that other people see as a luxury that you have, reduction of privacy that comes along perhaps with increasing the size of your platform, And you go, okay, well, I can shout and scream and rail against this. People saying must be nice. You know, that's a good one. Fucking hell, that's a difficult one. I'm going to get people saying must be nice because I just got a promotion at work. And that's unfair because I worked hard for that. And I want them to say to me, well done. I know that you probably went through tons of hardship that I didn't see. Or wow, you've really changed the texture of your mind due to all of that meditation that you did. I'm sure…
Embrace the Price of Progress
Human tendencies often lead individuals to minimize the achievements of others, reflecting a desire to close the perceived gap in effort and worth. Recognizing that some may attribute another's success to talent or genetics reveals a reluctance to acknowledge the hard work behind it. Embracing this reality means accepting that criticism and envy are part of the journey, and individuals should adopt a mindset that views such remarks as a natural aspect of progress. Responding positively to such comments not only affirms one's accomplishments but also reinforces the understanding that personal growth comes at a cost.
Transcript:
Speaker 2
You go, dude, you know fucking nothing about me. You have no idea how hard it was for me to get from where I was to where I am now. But instead of seeing that as you cannot change what other people are going to say because that is the natural human response to minimize progress that other people have made in order To shorten the gap between you and them because if it's due to hard work that's something that they could have done if it's due to natural innate talent or genetic predisposition that's Something that they have no control over. So it shortens the gap of work and worth between you and them. So instead of seeing it as, oh my God, this is malignant and a personal curse and so fucking unfair, you just go, this is the price of doing business. If I want to be a mindful person, people are going to say to me,…
Setbacks are a Treasure Map to Success
Setbacks and challenges serve as valuable lessons along the journey to success, illustrating the progress from struggles to achievements. Rather than perceiving these experiences as threats or humble brags, they represent a path that shows others that transformation is possible, regardless of how far they may feel from their goals. Rather than presenting an effortless rise to success, acknowledging the hard work and defeats encountered can empower others to overcome their own limiting beliefs. By fostering a belief in one's potential and challenging excuses, individuals can motivate others to aim higher and embrace the possibility of achieving more.
Transcript:
Speaker 2
At how hard I had to go through and look at all of the setbacks I had and look at just how in the red I was before I got to the black, before I got to the green. Just look at all of these things. People see that as a threat. People see that as a humble brag. But what it is, is a treasure map. This is where I was and this is where I went. And me, with all of my inefficiencies and deficiencies and setbacks, got from there to here. You aren't even as far into the red as I was. So all of the talk, I understand why hustle porn kind of gets a cringe pushback from the world, but what it actually should be is an unbelievably empowering message that anybody can get From wherever they are to wherever you are. The much more disempowering one was, yeah, man, you know, it just…
Mastery Demands Relentless Focus
Hard work is characterized by an unending commitment to detail and improvement, distinguishing mediocrity from greatness. It involves intensive analysis of one's own work, identifying flaws, and dedicating significant time to refining presentations. True mastery requires continuous effort, where each improvement is akin to adding a fresh coat of paint, building upon previous skills or achievements. Many individuals misjudge the effort required for excellence, equating initial drafts or first attempts with hard work, lacking the context of what sustained effort truly entails. Without firsthand experience in creation, they may not grasp the depth of the effort needed to achieve their expected outcomes.
Transcript:
Alex Hormozi
But I think the thing that everyone who's, who's listening lacks is the context on how hard hard work is, not in that it's complex, but just in that it's a continuous and unending focus On one thing and noticing the details that separate mediocrity from greatness. And if you're like, I don't know what the difference between those two things is, that is the opportunity that hard work reveals, is that it takes watching 10 hours of you presenting And then taking notes at every time that you say, um, or that a transition between slides is unclean or that the audience kind of gets lost there because I can see that there's no reactions To that. I should probably add a visual there. And then when you go slide by slide,…
Embrace the Cycle of Growth
Achievement often leads to the discovery of new challenges, creating a cycle where for every task completed, multiple new tasks emerge. This process intensifies one's focus and encourages deeper understanding, contributing to personal excellence. There is no perfect path in life's journey, especially in your 20s. One must choose between engaging fully in experiences, potentially lacking skills later, or focusing solely on skill development, possibly neglecting life experiences. Understanding these trade-offs and accepting that there are no second chances is essential. However, a balanced approach that integrates work and life can allow for a fulfilling experience of both aspirations.
Transcript:
Alex Hormozi
And you're like, wait, I have to do another day. And I still haven't quote made a dent in this list. And then you do it another day and a third day and a fifth day and a fifth week. And then all of a sudden you're like, okay, I think I've got the first one done.
Speaker 2
And then you still look at this list, but along the way of doing that first one, you realize 20 other things that you could add to that list. For every one that you cross off, you create 10 more because you start to win in the weeds. You start to look at a higher resolution.
Alex Hormozi
And that's the never ending cycle of excellence.
Speaker 2
Makes great things seem closer than you thought and further than you thought at the same time.
Alex Hormozi
100%.
Speaker 2…
Know Thyself: Balance Work and Life Over Time
Accumulating experiences over time reveals personal preferences and strengths, helping individuals move towards more effective decisions in their careers. Recognizing what activities you enjoy, like creativity or routine, counters tasks you may dislike, such as admin work or extensive travel. The concept of a 'buy-in' in fitness parallels life's challenges—efforts can be more straightforward in youth than later in life, underscoring the importance of self-discovery and adaptation as you age. A longer-term perspective on work-life balance is crucial; rather than seeking immediate balance, one should embrace a seasonal approach, allowing for periods of intense work followed by restorative phases.
Transcript:
Speaker 2
Can accumulate all of that work, all of that experience, all of that explore time to work out. Actually, I don't like doing admin stuff. It turns out I'm really great at creative or I really don't like traveling. It turns out I'm really great at routine. All of those things. There's like a buy-in. You remember CrossFit? You do a buy-in thing. It's a one mile run and then it's this workout. You have to do that buy-in. Let's say everyone has to do that buy-in. Doing that buy-in when you're 25 is way easier than doing that buy-in when you're 40, right? I finally work out who I am in the world because you start to accumulate all of these better directional assistances. You're moving in a more directionally accurate way…
Narrow Focus Drives Clarity
Balancing multiple identities or tasks simultaneously can lead to coordination problems and decreased effectiveness, similar to diseconomies of scale in business where increased interconnectedness complicates communication and efficiency. The concept of aggressive periodization emphasizes the benefits of maintaining a singular focus. Understanding the emotional states associated with decision-making is crucial: sadness stems from a perceived lack of options, leading to feelings of hopelessness, while anxiety arises from having too many options without clear priorities, resulting in a scattered approach.
Transcript:
Speaker 2
There's a coordination problem that happens when you try to balance too quickly. When you try to have a little bit of fun and a little bit of play and a little bit of fun and a little bit of play, whether it's task switching, whether it's just sort of the cognitive effort Of your personality, like your identity is I'm gym guy for three months. Hooray. I'm work guy for three months. Hooray. But when it's I'm gym guy this morning, I'm work guy this afternoon, it's tough. It's tough to do that. So yeah, kind of the same as you get diseconomies of scale as a business grows because there's more interconnectedness and communication between each person, the more yous there are Going on inside. So this is an argument for sort of aggressive periodizing.
Alex Hormozi
I'm a hyper proponent of one single narrow focus. I'll define two…
Prioritize to Maximize Progress
To overcome anxiety about not making progress, it is crucial to prioritize tasks effectively. Acknowledging that maintaining a skill requires significantly less effort than developing it allows for better allocation of resources. Spreading effort thinly across multiple goals results in no progress, while focusing intensely on one can yield measurable success. This strategy emphasizes the importance of patience and long-term planning, viewing progress as a journey sustained over time rather than a daily race.
Transcript:
Alex Hormozi
So we have anxiety over the fact that we're not making progress on any of them because we have not been able to say this comes first. And so if we think about what priority means, it means prior, it comes before everything else. And what I think a lot of people have a hard time doing is being okay with saying no and saying, okay, I will allow myself to just not get fatter rather than get fitter during this period. And what's interesting about most skills is that the amount of effort that it takes to maintain a skill versus the amount of effort it takes to grow a skill is like one-tenth the amount Of effort. And so this is where the effort arbitrage is so important in terms of allocation. And so if you do a four out of 10 on 10 things, you will make progress on none. You will make the same amount of progress that you could have made if you just did one out of 10, which is none, you just don't regress. But the…
Specific Ambition Cuts Through Anxiety
Breaking down ambitions into specific, actionable steps alleviates anxiety and provides clarity of direction. General aims without clarity can lead to overwhelming feelings and uncertainty, akin to fear in a forest. By focusing on distinct goals and recognizing the incremental achievements along the way, individuals can navigate their paths to progress with confidence. Each small win acts as a marker of progress, reinforcing identity and purpose throughout the journey.
Transcript:
Alex Hormozi
Then after every periodized chunk of time, have a big W or win that you can look back on and say, I did that. And therefore I am. And so I think that that's how you step up the mountain of progress when you're trying to work on many different skills, quote, at the same time. It's just that the, at the same time is over a year, not over a day.
Speaker 2
George told me this while we were on mushrooms in Nashville. Fucking brilliant. So I'm there watching. That's the hook. Got to get people in the door. And the 4th of July, George turned to me and he said, general ambition gives you anxiety. Specific ambition gives you direction. There is nothing more anxiety inducing than I want to be better and I don't know what at and I don't know how. Like just think about that for a second, sort of embody that. It's sort of a chasing, it's a lean in and it's tight and sort of your shoulders are up and there's a ringing in your ears and you have no idea. It's…
Perception Shapes Reality
Recognizing that perceived limitations, rather than actual ones, lead to feelings of sadness emphasizes the importance of clarity and action in overcoming personal challenges. By focusing on what needs to be done to navigate difficult emotions, individuals can shift their mindset and take proactive steps. Additionally, improving one's physical fitness and financial situation can significantly enhance overall well-being and problem-solving capacity. With dedication to personal development, individuals become better equipped to tackle life's challenges, as the standards for success have become more accessible, making consistent effort and personal improvement paramount.
Transcript:
Alex Hormozi
I've been sad many times in my life. The thing that's helped me get out of it is realizing that a perceived lack of options is what causes sadness, not a lack of options, a perceived lack of options, which means that all I Have to do is figure out what I need to do and figuring it out becomes the option. And so then I have clarity on the one thing that I need to do to pull myself out of this moment of sadness, which is, oh, I just have to figure out what to do. And that is how I get, at least for me, have gotten out of my sadder periods. Controversial take.
Speaker 2
You really can solve a lot of male problems by getting in shape and making money. You still have problems. They're just smaller and you have more resource is to handle them. The world is there…
Taking Responsibility Transforms Outcomes
In a world that makes inaction easy, choosing to take action becomes remarkable. The prevailing mindset of cynicism can lead to a self-defeating cycle, where individuals overlook their ability to influence their own lives. The metaphor of the 'red pill' illustrates the awakening that occurs when one recognizes their power to learn and take steps toward personal change. This realization highlights that many frustrations in life stem from personal choices, often made out of ignorance. By embracing responsibility for their circumstances, individuals can start a transformative journey towards greater satisfaction and empowerment.
Transcript:
Alex Hormozi
Just also never been easier to do nothing. And so in a world where it's never been easier to do nothing, doing something becomes extraordinary.
Speaker 2
Yeah. The bar genuinely never has been so low, which is, it really does blow my mind, sort of the self-defeating cynicism mindset. And I think also that's why the idea of the lonely chapter resonates so much with people, because literally is like taking the red pill. If you see this version of the world where you go, I can impact my outcomes. I can learn a thing, apply a thing, and then I change as a byproduct of doing that. As soon as you take those steps, you realize almost all of the people around you who have parts of their life that they're not happy about are kind of making a choice for it to be that way. Now, it may be an…
Long-Term Goals Require Patience
Setting long timelines for significant goals makes them more feasible and promotes steady progress. Short-term mindsets create unrealistic expectations, leading to frustration and failure. By extending the timeline, complex skills like learning a language become manageable, allowing for consistent improvement. Embracing patience and focusing on long-term goals alleviates pressure and increases the likelihood of success.
Transcript:
Alex Hormozi
I'm just, I'm sharing this because this has been a perspective that has served me so well in my life because the goals that I have now take many years to come to fruition. Like I'm working in a goal that in the next probably 18 months, I will have been working on for 13 years and it will, it will probably come due. And the crazy thing is, is that the bigger your goal, the bigger timeline has to be. But the, even crazier thing is that the bigger your timeline, the easier it is. If I said, you just have, you have to learn French and you don't speak French and you have to do it by tomorrow. It's impossible. You're not going to do it. There's no way that you're going to be able to do it. But if I said you have to learn in a decade, you're like, oh, I could easily do it. You could probably learn 10 languages in a decade. And so all of a sudden, the goals that you have can be significantly more achievable and you can feel like you're consistently making progress by moving out your timeline. But because…
Change Comes from Understanding and Environment
Understanding others deeply can transform our reactions and reduce harm, as true empathy emerges when we can live their experiences. The essence of personal growth lies in the continuous pursuit of knowledge and learning, which should guide our behaviors toward our goals. To effectively change behaviors, modifying one’s surroundings is crucial, as the context significantly influences actions. The power of environmental conditioning is highlighted by the notion that if one adjusts conditions correctly, change is not just possible but guaranteed.
Transcript:
Alex Hormozi
Don't know something about the other person or the other party. And if we had absolute context on why someone does what they do, if we lived their life, then we would have absolute knowledge on it and then we would be them. And so then we probably wouldn't try to hurt them because we would be them. And so I see the pursuit of knowledge and it's corollary how i like it the pursuit of learning changing our behavior to be my ultimate purpose in life because if i think about myself as Going through life then i want to learn as much as i can which is changing my behavior ideally suited to the direction that i want to go in as for the if you want to change your life change Your surroundings And if we want to behave a certain way, then we want to increase the likelihood that a behavior occurs. And so BF Skinner said this, and I just love this. It's like my most savage…
Change Your Comparison, Change Your Life
The concept of perceived free will is challenged by the idea that our behaviors are often shaped by our environment and comparisons. To alter one's life positively, it is essential to change who you compare yourself to. This goes beyond merely spending time with different people; it focuses on the influence of role models and reference groups on our motivation and behavior. Surrounding yourself with individuals who are fitter or wealthier than you can act as a catalyst for personal growth, pushing you to raise your standards. If you find difficulty in accessing higher-performing peers, remember that overcoming obstacles is part of personal development and many before you have managed to achieve change against the odds.
Transcript:
Alex Hormozi
Eventually everyone would get naked. It would happen. And so everyone has this idea that they have this free will, but that's what would happen eventually. And so if that's true, then we have significantly less control and at the same time, more control of our behavior if we can stack the deck in our favor and so part of the reason going to bed At 9 p.m is so powerful is because we're changing the conditions so that we can change our behavior if all of your friends are poor harvard did that long study and said that the the number One correlate was your reference group which is who you compare yourself to also note not who you spend the most time with it's who you compare yourself to and so if…
Authenticity Breeds Uniqueness
Telling the truth is the ultimate strategy for business owners, advertisers, and content creators, fostering unique content that sets one apart in a landscape filled with generic regurgitation. Authentic expression, rooted in personal experience, not only delivers value but also provides critical insights that others may lack, as individuals often fail to articulate their true thoughts. Understanding that feelings do not necessitate actions empowers beginners to distinguish between emotions and the required activities toward achieving their goals, highlighting the importance of perseverance despite emotional challenges.
Transcript:
Alex Hormozi
The business owners or for the advertisers in the room or the people who make content by the way this is the ultimate hack is just tell the truth because when you do that you will by definition Make very unique content because everyone else is so afraid of thinking or saying what they actually think and so you can stand out without trying to stand out. The problem is that the vast majority of people who quote make content or try to quote add value, just regurgitate what they think adds value rather than just saying what they really Think. Also the benefit of experience, right?
Speaker 2
Because it's the only way that you can stress test whether or not this thing that you're trying to talk about is an actual thing. And you also get an extra perspective on that too, when you know that this is what most…
Life's Events Are Neutral: Embrace Acceptance
Life events are inherently neutral and devoid of intrinsic labels of 'good' or 'bad.' Our perceptions of these events are often shaped by past experiences and external influences, such as judgments instilled in us during childhood. The act of categorizing events limits our emotional spectrum, stifling both joy and sorrow. Embracing the notion that events simply 'are' allows us to move beyond societal conditioning and to establish our own understanding of what constitutes good or bad. This approach requires a conscious effort to challenge internalized beliefs and rebuild our values based on personal insights rather than inherited judgments.
Transcript:
Alex Hormozi
Then the army comes to town to take all of the young men to war and the kid can't go because his leg is broken. And everyone says, that's amazing. And the old man says, we'll see. And the thing is, is that as we continue to play out the timeline of life, we can't know if anything is good or bad until the day we die. And the day we die won't matter because we'll be dead. And so it means that at the end of the day, all of the things that occur simply occur. And for me, reminding myself of that, that I think this is bad, or I think this is good, it limits the peaks and it also limits the valleys. And saying, this just is. And I think it's, in my opinion, absolute acceptance of the world without casting judgment on it. And it's difficult to do because we all want to make…
Agency Over Fate: Own Your Journey
Attributing events to the idea of 'meant to be' undermines personal agency and the challenges faced along the way. This mindset can trivialize the hardships overcome, such as a business forced to close or a serious injury, by framing them as mere stepping stones to positive outcomes. Recognizing the role of agency emphasizes the active involvement in shaping one's future rather than attributing everything to fate. In essence, while outcomes may lead to unexpected opportunities, acknowledging personal efforts and decisions is crucial in understanding one's journey.
Transcript:
Speaker 2
Always had this problem with people who said it was meant to be, right? Because retrospectively, you're kind of taking your agency out of the situation. So for instance, me saying, I'm so glad that COVID happened and shut all of the nightclubs down, which forced my business to close so that I could focus on the podcast so that I would restart Playing cricket, so that I would snap my Achilles, so that I would then move to America and then blah, blah, blah, blah, blah. But I actually think that that's quite a disempowering frame to put around things because it totally takes away the difficulty that you had to overcome. You know, if you're in a car accident and you break your femur and you say, it was meant to be because I met my partner who was the nurse that looked after me while I was being rehabbed back To health. You go, okay. Or on the flip side of that,…
Embrace Agency Over Fate
Attributing outcomes to fate or destiny can undermine personal agency and the hard work necessary to achieve goals. Reflecting on past events to find silver linings, such as in the case of crises leading to positive changes, can neglect the challenges faced and the choices made. Acknowledging one's role in overcoming difficulties, rather than attributing everything to predetermined outcomes, empowers individuals to take ownership of their journeys and recognize the value of their efforts.
Transcript:
Speaker 2
Always had this problem with people who said it was meant to be, right? Because retrospectively, you're kind of taking your agency out of the situation. So for instance, me saying, I'm so glad that COVID happened and shut all of the nightclubs down, which forced my business to close so that I could focus on the podcast so that I would restart Playing cricket, so that I would snap my Achilles, so that I would then move to America and then blah, blah, blah, blah, blah. But I actually think that that's quite a disempowering frame to put around things because it totally takes away the difficulty that you had to overcome. You know, if you're in a car accident and you break your femur and you say, it was meant to be because I met my partner who was the nurse that looked after me while I was being rehabbed back To health. You go, okay. Or on the flip side of that, you managed to be sufficiently charming to get a partner while you had a snapped femur…
Embrace the Possibilities of the Present
The present moment is liberating because it is unburdened by past experiences or regrets; only the choices made in the present matter. Visualizing life as a tree with many branches illustrates that while one path has been taken, numerous potential paths remain. This mindset fosters a sense of lightness, emphasizing that past events do not define the current moment. The focus should be on the limitless possibilities of the now rather than what has come before.
Transcript:
Alex Hormozi
And in some ways, for me, it makes the present feel light.
Speaker 2
Because you're not carrying anything into it. Have you seen that Tim Urban illustration of the tree of time, these sort of branches? So it starts off with life and there's only one black branch that is the particular path that you took. And there's all of these green ones that you haven't taken. And then it gets to now. There's a line where it's now, and then it turns to every branch is potential, right? So you had lots that could have been, only one that was, and now you have lots that could be and an unlimited number that may be altogether. And that's, it is, you're right. It's light. When you think about that frame, it makes the present moment feel, well, it doesn't matter. It doesn't matter what happened yesterday. It doesn't matter what happened when I was a kid. It doesn't matter. It only matters if you make it matter. So Jean-Paul Sartre, someone screenshotted this from a book.…
- It's never been easier to build muscle or make money than it was 10 years ago.
- It will never be easier than it is right now, so start immediately as it will only get harder.
Transcript:
Alex Hormozi
Never been easier to get in muscle than it was 10 years ago it's never been easier to make money money than it was 10 years ago but it'll also never be easier than it is right now it'll only Get harder and so that's actually like a pretty strong impetus to do it now it'll literally never get easier alex homozy ladies